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Mobilized marketing and the consumer = technological developments and challenges /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Mobilized marketing and the consumer/ by Gonca Telli Yamamoto.
Reminder of title:	technological developments and challenges /
Author:	Telli Yamamoto, Gonca.
Published:	Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2010.,
Description:	1 online resource (xvi, 276 p.) :ill. :
Subject:	Electronic commerce. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-916-8
ISBN:	9781605669175 (ebook)

Mobilized marketing and the consumer = technological developments and challenges /
Telli Yamamoto, Gonca.

Mobilized marketing and the consumertechnological developments and challenges /[electronic resource] :by Gonca Telli Yamamoto. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2010. - 1 online resource (xvi, 276 p.) :ill.

Includes bibliographical references and index.

Information Age / Gonca Yamamoto -- Mobile Communication / Gonca Yamamoto -- Mobile Marketing / Gonca Yamamoto -- Mobile Marketing Practices / Gonca Yamamoto -- Mobile Customer / Gonca Yamamoto -- Mobile Promotion / Gonca Yamamoto -- Mobile Distribution, Procurement & Sales / Gonca Yamamoto -- Mobilizing World / Gonca Yamamoto -- Mobile Affected Socialization / Gonca Yamamoto -- Problems / Gonca Yamamoto -- E-HRM as a Reality in Virtual World / Gonca Yamamoto, Ahmet Ozbek -- Business Ethics and Technology in Turkey / Gonca Yamamoto, Faruk Karaman -- Barriers to E-Procurement Adoption / Gonca Yamamoto, Faruk Karaman.

Restricted to subscribers or individual electronic text purchasers.

In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, it investigates best practices for human interaction with information technologies.

Mode of access: World Wide Web.

ISBN: 9781605669175 (ebook)

LCCN: 2009034817Subjects--Topical Terms:

557942
Electronic commerce.

LC Class. No.: HF5548.32 / .T45 2010e

Dewey Class. No.: 658.8/72

Mobilized marketing and the consumer = technological developments and challenges /
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020 $a 9781605669175 (ebook)
020 $a 9781605669168 (hbk.)
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100 1 $a Telli Yamamoto, Gonca. $3 1002457
245 1 0 $a Mobilized marketing and the consumer $h [electronic resource] : $b technological developments and challenges / $c by Gonca Telli Yamamoto.
260 $a Hershey, Pa. : $b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), $c c2010.
300 $a 1 online resource (xvi, 276 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Information Age / Gonca Yamamoto -- Mobile Communication / Gonca Yamamoto -- Mobile Marketing / Gonca Yamamoto -- Mobile Marketing Practices / Gonca Yamamoto -- Mobile Customer / Gonca Yamamoto -- Mobile Promotion / Gonca Yamamoto -- Mobile Distribution, Procurement & Sales / Gonca Yamamoto -- Mobilizing World / Gonca Yamamoto -- Mobile Affected Socialization / Gonca Yamamoto -- Problems / Gonca Yamamoto -- E-HRM as a Reality in Virtual World / Gonca Yamamoto, Ahmet Ozbek -- Business Ethics and Technology in Turkey / Gonca Yamamoto, Faruk Karaman -- Barriers to E-Procurement Adoption / Gonca Yamamoto, Faruk Karaman.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, it investigates best practices for human interaction with information technologies.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Electronic commerce. $3 557942
650 0 $a Cell phones. $3 769107
650 0 $a Direct marketing. $3 566342
856 4 8 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-916-8