國立虎尾科技大學 |

Language: English

Back

The marketer's handbook = reassessin...

Young, Laurie, (1955-)

The marketer's handbook = reassessing marketing techniques for modern business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The marketer's handbook/ Laurie Young.
Reminder of title:	reassessing marketing techniques for modern business /
Author:	Young, Laurie,
Published:	Chichester, West Sussex :John Wiley and Sons, : 2011.,
Description:	1 online resource (xix, 494 p.) :ill. :
Subject:	Marketing. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119206606
ISBN:	9781119206606 (electronic bk.)

The marketer's handbook = reassessing marketing techniques for modern business /
Young, Laurie,1955-

The marketer's handbookreassessing marketing techniques for modern business /[electronic resource] :Laurie Young. - 1st ed. - Chichester, West Sussex :John Wiley and Sons,2011. - 1 online resource (xix, 494 p.) :ill.

Includes bibliographical references (p. 469-477) and index.

ISBN: 9781119206606 (electronic bk.)Subjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415 / .Y7917 2011eb

Dewey Class. No.: 658.8

The marketer's handbook = reassessing marketing techniques for modern business /
LDR:01351cam a2200361Ka 4500 001 899721
005 20151116144550.0
006 m o d
007 cr cnu---unuuu
008 181211s2011 enka ob 001 0 eng d
020 $a 9781119206606 (electronic bk.)
020 $a 111920660X (electronic bk.)
020 $a 9781119973522 (electronic bk.)
020 $a 111997352X (electronic bk.)
020 $a 9781119978503 (electronic bk.)
020 $a 1119978505 (electronic bk.)
020 $a 9781119978510 (electronic bk.)
020 $a 1119978513 (electronic bk.)
020 $a 9781283405096
020 $a 1283405091
020 $z 9780470746875
020 $z 0470746874
035 $a 002352610
040 $a N $b eng $c N $d YDXCP $d E7B $d CDX $d REDDC $d OCLCQ $d UMI $d EBLCP $d MERUC $d OCLCQ $d DEBSZ $d B24X7 $d OCLCQ $d NLGGC $d OCLCQ $d OCLCF $d IDEBK $d DEBBG $d DG1
041 0 $a eng
050 4 $a HF5415 $b .Y7917 2011eb
082 0 4 $a 658.8 $2 22
100 1 $a Young, Laurie, $d 1955- $3 1164613
245 1 4 $a The marketer's handbook $h [electronic resource] : $b reassessing marketing techniques for modern business / $c Laurie Young.
250 $a 1st ed.
260 $a Chichester, West Sussex : $b John Wiley and Sons, $c 2011.
300 $a 1 online resource (xix, 494 p.) : $b ill.
504 $a Includes bibliographical references (p. 469-477) and index.
588 0 $a Print version record.
650 0 $a Marketing. $3 557931
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119206606

Multimedia

Reviews

Export

pickup library