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Shaping the Future of Your Business = How To Enable Your Organisation To Manage Market Changes and Crises /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Shaping the Future of Your Business/ by Heino Hilbig.
其他題名:	How To Enable Your Organisation To Manage Market Changes and Crises /
作者:	Hilbig, Heino.
面頁冊數:	XVIII, 197 p. 1 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Management. -
電子資源:	https://doi.org/10.1007/978-3-658-35349-0
ISBN:	9783658353490

Shaping the Future of Your Business = How To Enable Your Organisation To Manage Market Changes and Crises /
Hilbig, Heino.

Shaping the Future of Your BusinessHow To Enable Your Organisation To Manage Market Changes and Crises /[electronic resource] :by Heino Hilbig. - 1st ed. 2022. - XVIII, 197 p. 1 illus.online resource.

Foreword by Olaf Mergili, CEO of Microplex Printware AG -- Management in medium-sized companies as a bottleneck? -- How innovative are medium-sized companies? -- About the (in)probability of being able to predict the future: Typical thinking errors, the role of chance in planning and why waiting is nevertheless not a serious option -- What SMEs can learn from other companies - or not (cases): the deep fall, tunnel vision, retreat instead of innovation, making the future an issue -- Preparing for the future: evolution - revolution - disruption? -- The swarm, the swarm bird and the consultant -- Ten steps to your own vision of the future -- Process and workshop design: a do-it-yourself guide -- Encore: The future process as a basis for crisis management. .

This book shows how companies can develop sustainable future scenarios for their own market in order to remain successful and profitable in the future. Most of those who thought they were operating in a stable market and were prepared for crises were disabused of their conviction by the Corona pandemic. But even less dramatic influences such as technological disruption or side attacks from outside the industry are massively changing the environment of companies and demand - latest now! - a rethink. A useful guide for managing directors, executives, marketing managers and planners with helpful tips, illustrative examples and an individually adaptable template for a future workshop. This book is a translation of the original German 2nd edition Zukunftsmanagement für den Mittelstand by Heino Hilbig, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. Contents About the inability to predict the future Typical thinking errors when planning for the future Learning from the mistakes and successes of others Rules of the game of changing markets Toolbox for the future and future workshop The Author Heino Hilbig, management consultant and keynote speaker, worked for almost 30 years in technology-driven companies, dealing with innovation management and strategies for marketing and sales. Two more of his management related books have also been published by Springer Gabler.

ISBN: 9783658353490

Standard No.: 10.1007/978-3-658-35349-0doiSubjects--Topical Terms:

558618
Management.

LC Class. No.: HD62.5

Dewey Class. No.: 658.421

Shaping the Future of Your Business = How To Enable Your Organisation To Manage Market Changes and Crises /
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