國立虎尾科技大學 |

Furthering Psychological Understanding and Overcoming Cost-Related Shopping Cart Abandonment With Geolocation Crowdsourcing.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Furthering Psychological Understanding and Overcoming Cost-Related Shopping Cart Abandonment With Geolocation Crowdsourcing./
作者:	Chang, Chiun-yao.
面頁冊數:	1 online resource (67 pages)
附註:	Source: Masters Abstracts International, Volume: 58-01.
Contained By:	Masters Abstracts International58-01(E).
標題:	Computer science. -
電子資源:	click for full text (PQDT)
ISBN:	9780438145788

Furthering Psychological Understanding and Overcoming Cost-Related Shopping Cart Abandonment With Geolocation Crowdsourcing.
Chang, Chiun-yao.

Furthering Psychological Understanding and Overcoming Cost-Related Shopping Cart Abandonment With Geolocation Crowdsourcing. - 1 online resource (67 pages)

Source: Masters Abstracts International, Volume: 58-01.

Thesis (M.S.)--University of Maryland, College Park, 2018.

Includes bibliographical references

Online shopping cart abandonment continues to be a widely studied phenomenon in the e-commerce space. While many existing studies are designed to analyze a breadth of factors, our specialized study aims to further our understanding of purchase hesitation and subsequent cart abandonment specifically caused by shipping fees.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780438145788Subjects--Topical Terms:

573171
Computer science.
Index Terms--Genre/Form:

554714
Electronic books.

Furthering Psychological Understanding and Overcoming Cost-Related Shopping Cart Abandonment With Geolocation Crowdsourcing.
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504 $a Includes bibliographical references
520 $a Online shopping cart abandonment continues to be a widely studied phenomenon in the e-commerce space. While many existing studies are designed to analyze a breadth of factors, our specialized study aims to further our understanding of purchase hesitation and subsequent cart abandonment specifically caused by shipping fees.
520 $a In order to explore shipping fee-related purchase hesitation, we employed a two part study in which we 1) collected data regarding the amount of additional fees a user is willing to pay at different price points as well as the user's psychological responses to these fees, then we 2) integrated crowdsourcing techniques into the results of part 1 and proposed a new interaction model, CrowdShop, that aims to crowdsource users' orders together based on geo-location proximity in order to reach a minimum free shipping threshold. Furthermore, we presented CrowdShop as a functioning prototype to gauge user response and sentiment. In both parts of the study, we employed a grounded-theory approach along with statistical methods for the analysis of the data.
520 $a In order to reach a free shipping threshold for online orders, we found that many users combine purchasing efforts with closely-located family members and friends. However, user success of reaching a minimum order amount was hindered by the manual nature of such a collaboration. Through user testing sessions, we received positive responses in favor of Crowdshop's ability to streamline and automate collaboration efforts. However, there still exists opportunities for further development regarding user concerns with CrowdShop.
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