國立虎尾科技大學 |

Thriving in a New World Economy = Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Thriving in a New World Economy/ edited by Kirk Plangger.
Reminder of title:	Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /
other author:	Plangger, Kirk.
Description:	XXII, 394 p.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-319-24148-7
ISBN:	9783319241487

Thriving in a New World Economy = Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /
Thriving in a New World EconomyProceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /[electronic resource] :edited by Kirk Plangger. - 1st ed. 2016. - XXII, 394 p.online resource. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6165. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.

Session 1.1: Exploring and Exploiting Relationships in Business Markets -- Session 1.2: Understanding the Sales Force -- Session 1.3: Entrepreneurship & Family Business in the Global Marketplace -- Session 1.4: Embedding Ethics in Corporate Practice -- Session 1.5: Customer Evaluation and Cultural Embeddedness -- Session 2.1: When Firms Get Talkative: A Look at Corporations and Social Media -- Session 2.2: Meet the Editors -- Session 2.3: Research Issues in Various Markets -- Session 2.4: Sustainable Consumption -- Session 2.5: Aspects of Destination Management -- Session 3.1: Advertising in a Connected World -- Session 3.2: Marketing in Emerging Markets -- Session 3.3: Brand and Communication Strategies -- Session 3.4. Profitable Selling -- Session 3.5. Thinking Strategically -- Session 4.1: Service Delivery in Emerging Economies -- Session 4.2. Entertainment & Leisure Consumption -- Session 4.3: Marketing Marketing Education -- Session 4.4: Conspicuous Consumption or Value Choices? -- Session 4.5: Consumers and Health Care -- Session 5.1: How Customers are Served in BRICS -- Session 5.2: Entertainment & Leisure Marketing -- Session 5.3: Selling and Consuming -- Session 5.4: Understanding Tourism/Tourist Behavior -- Session 5.5: Product, Pricing, and Channel Strategies -- Session 7.1: Electronic and Interactive Marketing -- Session 7.2: Engaging Students – The Importance of Subject Matter -- Session 7.3: Promotional Strategies -- Session 7.4: Socially Responsible Marketing -- Session 7.5: Buying Behavior -- Session 8.1: Dimensions of Corporate Social Responsibility -- Session 8.2: Exploring the ‘Why’ and ‘How’ of Consumer Interactions in a Web 2.0 World -- Session 8.4: Cultural Issues in Branding and Communication -- Session 8.5: Retailing Relationships -- Session 9.1:. Understanding How Consumers use the Social Web 314.- Session 9.4: Marketing in the Health Care Industry -- Session 9.5: Decision Making -- Session 10.1: Organizational Behavior - Internal and External Factors -- Session 10.2: Maximizing your Teaching Tools -- Session 10.3: Marketing Challenges in BRICS -- Session 10.4: Service Innovation and Customer Management -- Session 10.5: Wine Marketing.

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319241487

Standard No.: 10.1007/978-3-319-24148-7doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Thriving in a New World Economy = Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /
LDR:05010nam a22004215i 4500 001 973291
003 DE-He213
005 20200704013924.0
007 cr nn 008mamaa
008 201211s2016 gw | s |||| 0|eng d
020 $a 9783319241487 $9 978-3-319-24148-7
024 7 $a 10.1007/978-3-319-24148-7 $2 doi
035 $a 978-3-319-24148-7
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a Thriving in a New World Economy $h [electronic resource] : $b Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference / $c edited by Kirk Plangger.
250 $a 1st ed. 2016.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2016.
300 $a XXII, 394 p. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, $x 2363-6165
505 0 $a Session 1.1: Exploring and Exploiting Relationships in Business Markets -- Session 1.2: Understanding the Sales Force -- Session 1.3: Entrepreneurship & Family Business in the Global Marketplace -- Session 1.4: Embedding Ethics in Corporate Practice -- Session 1.5: Customer Evaluation and Cultural Embeddedness -- Session 2.1: When Firms Get Talkative: A Look at Corporations and Social Media -- Session 2.2: Meet the Editors -- Session 2.3: Research Issues in Various Markets -- Session 2.4: Sustainable Consumption -- Session 2.5: Aspects of Destination Management -- Session 3.1: Advertising in a Connected World -- Session 3.2: Marketing in Emerging Markets -- Session 3.3: Brand and Communication Strategies -- Session 3.4. Profitable Selling -- Session 3.5. Thinking Strategically -- Session 4.1: Service Delivery in Emerging Economies -- Session 4.2. Entertainment & Leisure Consumption -- Session 4.3: Marketing Marketing Education -- Session 4.4: Conspicuous Consumption or Value Choices? -- Session 4.5: Consumers and Health Care -- Session 5.1: How Customers are Served in BRICS -- Session 5.2: Entertainment & Leisure Marketing -- Session 5.3: Selling and Consuming -- Session 5.4: Understanding Tourism/Tourist Behavior -- Session 5.5: Product, Pricing, and Channel Strategies -- Session 7.1: Electronic and Interactive Marketing -- Session 7.2: Engaging Students – The Importance of Subject Matter -- Session 7.3: Promotional Strategies -- Session 7.4: Socially Responsible Marketing -- Session 7.5: Buying Behavior -- Session 8.1: Dimensions of Corporate Social Responsibility -- Session 8.2: Exploring the ‘Why’ and ‘How’ of Consumer Interactions in a Web 2.0 World -- Session 8.4: Cultural Issues in Branding and Communication -- Session 8.5: Retailing Relationships -- Session 9.1:. Understanding How Consumers use the Social Web 314.- Session 9.4: Marketing in the Health Care Industry -- Session 9.5: Decision Making -- Session 10.1: Organizational Behavior - Internal and External Factors -- Session 10.2: Maximizing your Teaching Tools -- Session 10.3: Marketing Challenges in BRICS -- Session 10.4: Service Innovation and Customer Management -- Session 10.5: Wine Marketing.
520 $a This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing. $3 557931
650 0 $a Leadership. $3 562584
650 0 $a Sales management. $3 562612
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Sales/Distribution. $3 1102104
700 1 $a Plangger, Kirk. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1102103
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319241463
776 0 8 $i Printed edition: $z 9783319241470
776 0 8 $i Printed edition: $z 9783319369570
830 0 $a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, $x 2363-6165 $3 1254321
856 4 0 $u https://doi.org/10.1007/978-3-319-24148-7
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)