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Media economics in Austria = a comparison to germany on print, television, radio and the internet /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media economics in Austria/ by Markus Posset.
其他題名:	a comparison to germany on print, television, radio and the internet /
作者:	Posset, Markus.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2023.,
面頁冊數:	xiv, 133 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-658-42195-3
ISBN:	9783658421953

Media economics in Austria = a comparison to germany on print, television, radio and the internet /
Posset, Markus.

Media economics in Austriaa comparison to germany on print, television, radio and the internet /[electronic resource] :by Markus Posset. - Wiesbaden :Springer Fachmedien Wiesbaden :2023. - xiv, 133 p. :ill. (some col.), digital ;24 cm.

General -- Print media -- Television -- Radio -- The Internet -- Conclusion.

At a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media? It is questions of this nature that this book addresses. It helps interested readers to understand how the media works, especially in relation to social media and digitalization - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. The Content How media works & what role journalism plays in the age of social media. What makes it so difficult for traditional media today & why the Internet is both a curse and a blessing. What the classic media have to do to make the Internet work for them. The author Markus POSSET is a well-known Austrian media manager, investor, management consultant, lobbyist and political advisor. Among other things, he was COO of Echo Medienhaus Group, Managing Director of Verlagsgruppe News and thus head of the two leading Austrian media "Profil" and "Trend", as well as Managing Director of Mediengruppe Österreich. He also works as a lecturer at the Vienna University of Applied Sciences for Journalism & Media Management. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

ISBN: 9783658421953

Standard No.: 10.1007/978-3-658-42195-3doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: P96.E252

Dewey Class. No.: 302.2309436

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