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Repositioning : = marketing in an er...
~
Rivkin, Steve, (1947-)
Repositioning : = marketing in an era of competition, change, and crisis /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Repositioning :/ Jack Trout with Steve Rivkin.
其他題名:
marketing in an era of competition, change, and crisis /
作者:
Trout, Jack.
其他作者:
Rivkin, Steve,
出版者:
New York :McGraw-Hill, : c2010.,
面頁冊數:
iv, 217 p. ;22 cm.;
標題:
Competition. -
ISBN:
0071635599 (pbk.) :
Repositioning : = marketing in an era of competition, change, and crisis /
Trout, Jack.
Repositioning :
marketing in an era of competition, change, and crisis /Jack Trout with Steve Rivkin. - New York :McGraw-Hill,c2010. - iv, 217 p. ;22 cm.
Includes index.
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
ISBN: 0071635599 (pbk.) :NT644Subjects--Topical Terms:
559988
Competition.
LC Class. No.: HF5827.2 / .T76 2010
Dewey Class. No.: 651.111 / T859
Repositioning : = marketing in an era of competition, change, and crisis /
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