國立虎尾科技大學 |

The Use of Gamification and Its Impact on Crowdfunding Participation : = A Participatory Action Research.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	The Use of Gamification and Its Impact on Crowdfunding Participation :/
其他題名:	A Participatory Action Research.
作者:	Styles, Nicholas C.
面頁冊數:	1 online resource (130 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-10(E), Section: A.
標題:	Entrepreneurship. -
電子資源:	click for full text (PQDT)
ISBN:	9780438032170

The Use of Gamification and Its Impact on Crowdfunding Participation : = A Participatory Action Research.
Styles, Nicholas C.

The Use of Gamification and Its Impact on Crowdfunding Participation :A Participatory Action Research. - 1 online resource (130 pages)

Source: Dissertation Abstracts International, Volume: 79-10(E), Section: A.

Thesis (Ed.D.)--University of St. Thomas (Minnesota), 2018.

Includes bibliographical references

This action research study examined how the use of two gamification tools (CreatiCUBE and Children Story Time) can increase the interest of venture capitalists to invest in the start-up company that designed both tools. Data were collected through interviews and field notes using convenience sampling. The eight participants in this study were people who had previous knowledge of and supported the two projects. The initial findings revealed that participants and potential investors were inclining to support Children Story Time rather than CreatiCUBE. The flexible nature of action research allowed a refocus of the study on the latter gamification tool. Four themes emerged from the analysis of data: 1) participants had no particular interest in funding; 2) funding was a byproduct of market demand; 3) Children Story Time was a marketdisrupting tool; and 4) strategies emerged to secure venture capital investment. Three analytical theories shed light on the findings: Bourdieu's cultural capital theory and Csikszentmikalyi's flow and transactional leadership theories. Findings provide evidence that, to secure financial investment, startup entrepreneurs need to immerse in the cultural capital of their community and appeal to the support of close friends and family members to create a workable application, demonstrate the application has over 10,000 daily users, and hold a successful Kickstarter campaign.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780438032170Subjects--Topical Terms:

559908
Entrepreneurship.
Index Terms--Genre/Form:

554714
Electronic books.

The Use of Gamification and Its Impact on Crowdfunding Participation : = A Participatory Action Research.
LDR:02581ntm a2200313K 4500 001 915565
005 20180803131931.5
006 m o u
007 cr mn||||a|a||
008 190606s2018 xx obm 000 0 eng d
020 $a 9780438032170
035 $a (MiAaPQ)AAI10857323
035 $a AAI10857323
040 $a MiAaPQ $b eng $c MiAaPQ
100 1 $a Styles, Nicholas C. $3 1188959
245 1 4 $a The Use of Gamification and Its Impact on Crowdfunding Participation : $b A Participatory Action Research.
264 0 $c 2018
300 $a 1 online resource (130 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertation Abstracts International, Volume: 79-10(E), Section: A.
500 $a Adviser: Candace Chow.
502 $a Thesis (Ed.D.)--University of St. Thomas (Minnesota), 2018.
504 $a Includes bibliographical references
520 $a This action research study examined how the use of two gamification tools (CreatiCUBE and Children Story Time) can increase the interest of venture capitalists to invest in the start-up company that designed both tools. Data were collected through interviews and field notes using convenience sampling. The eight participants in this study were people who had previous knowledge of and supported the two projects. The initial findings revealed that participants and potential investors were inclining to support Children Story Time rather than CreatiCUBE. The flexible nature of action research allowed a refocus of the study on the latter gamification tool. Four themes emerged from the analysis of data: 1) participants had no particular interest in funding; 2) funding was a byproduct of market demand; 3) Children Story Time was a marketdisrupting tool; and 4) strategies emerged to secure venture capital investment. Three analytical theories shed light on the findings: Bourdieu's cultural capital theory and Csikszentmikalyi's flow and transactional leadership theories. Findings provide evidence that, to secure financial investment, startup entrepreneurs need to immerse in the cultural capital of their community and appeal to the support of close friends and family members to create a workable application, demonstrate the application has over 10,000 daily users, and hold a successful Kickstarter campaign.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Entrepreneurship. $3 559908
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0429
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of St. Thomas (Minnesota). $3 1185249
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10857323 $z click for full text (PQDT)