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Innovation and capacity building = cross disciplinary management theories for practical applications /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Innovation and capacity building/ edited by Demetris Vrontis ... [et al.].
Reminder of title:	cross disciplinary management theories for practical applications /
other author:	Vrontis, Demetris.
Published:	Cham :Springer International Publishing : : 2018.,
Description:	xxi, 296 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Organizational change. -
Online resource:	https://doi.org/10.1007/978-3-319-90945-5
ISBN:	9783319909455

Innovation and capacity building = cross disciplinary management theories for practical applications /
Innovation and capacity buildingcross disciplinary management theories for practical applications /[electronic resource] :edited by Demetris Vrontis ... [et al.]. - Cham :Springer International Publishing :2018. - xxi, 296 p. :ill. (some col.), digital ;24 cm. - Palgrave studies in cross-disciplinary business research, in association with Euromed academy of business,2523-8167. - Palgrave studies in cross-disciplinary business research, in association with Euromed academy of business..

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.

ISBN: 9783319909455

Standard No.: 10.1007/978-3-319-90945-5doiSubjects--Topical Terms:

559246
Organizational change.

LC Class. No.: HD58.8 / .I566 2018

Dewey Class. No.: 658.406

Innovation and capacity building = cross disciplinary management theories for practical applications /
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