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Hurdle race marketing = the enlighte...

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Hurdle race marketing = the enlightenment - the disillusionment - the breakthrough /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Hurdle race marketing/ by Klaus Backhaus.
Reminder of title:	the enlightenment - the disillusionment - the breakthrough /
Author:	Backhaus, Klaus.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2013.,
Description:	x, 72 p. :ill., digital ; : 23 cm.;
Contained By:	Springer eBooks
Subject:	Marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-02444-4
ISBN:	9783658024444 (electronic bk.)

Hurdle race marketing = the enlightenment - the disillusionment - the breakthrough /
Backhaus, Klaus.

Hurdle race marketingthe enlightenment - the disillusionment - the breakthrough /[electronic resource] :by Klaus Backhaus. - Wiesbaden :Springer Fachmedien Wiesbaden :2013. - x, 72 p. :ill., digital ;23 cm.

ISBN: 9783658024444 (electronic bk.)Subjects--Topical Terms:

557931
Marketing.

Dewey Class. No.: 658.8

Hurdle race marketing = the enlightenment - the disillusionment - the breakthrough /
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245 1 0 $a Hurdle race marketing $h [electronic resource] : $b the enlightenment - the disillusionment - the breakthrough / $c by Klaus Backhaus.
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300 $a x, 72 p. : $b ill., digital ; $c 23 cm.
650 0 $a Marketing. $3 557931
650 1 4 $a Economics/Management Science. $3 669170
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