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Opera Marketing : = Rebranding the G...
~
American University.
Opera Marketing : = Rebranding the Genre.
紀錄類型:
書目-語言資料,手稿 : Monograph/item
正題名/作者:
Opera Marketing :/
其他題名:
Rebranding the Genre.
作者:
Richmond, Jessye.
面頁冊數:
1 online resource (83 pages)
附註:
Source: Masters Abstracts International, Volume: 57-05.
Contained By:
Masters Abstracts International57-05(E).
標題:
Arts management. -
電子資源:
click for full text (PQDT)
ISBN:
9780355912753
Opera Marketing : = Rebranding the Genre.
Richmond, Jessye.
Opera Marketing :
Rebranding the Genre. - 1 online resource (83 pages)
Source: Masters Abstracts International, Volume: 57-05.
Thesis (M.A.)--American University, 2018.
Includes bibliographical references
This paper reviews current and historical opera marketing practices and analyzes the marketing mix (product, place, promotion, price, and people) of major opera companies in the United States. The purpose of this paper is to determine methods to attract and build sustainable, less homogenous audiences. Surveys were conducted to determine public perceptions about the art form from both opera-goers and non-opera buyers and interviews with leaders within the field of opera marketing revealed current trends. The paper provides insights about changes within the field in recent years and offers suggestions for improvement based on the success of other opera companies and other artistic organizations.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018
Mode of access: World Wide Web
ISBN: 9780355912753Subjects--Topical Terms:
1183332
Arts management.
Index Terms--Genre/Form:
554714
Electronic books.
Opera Marketing : = Rebranding the Genre.
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This paper reviews current and historical opera marketing practices and analyzes the marketing mix (product, place, promotion, price, and people) of major opera companies in the United States. The purpose of this paper is to determine methods to attract and build sustainable, less homogenous audiences. Surveys were conducted to determine public perceptions about the art form from both opera-goers and non-opera buyers and interviews with leaders within the field of opera marketing revealed current trends. The paper provides insights about changes within the field in recent years and offers suggestions for improvement based on the success of other opera companies and other artistic organizations.
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