國立虎尾科技大學 |

Data-Driven Brand Communication : = Exploring Ways in which Storytelling Visualization Can Be Used for Brand Communication.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Data-Driven Brand Communication :/
Reminder of title:	Exploring Ways in which Storytelling Visualization Can Be Used for Brand Communication.
Author:	Jiang, Muling.
Description:	1 online resource (100 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-06.
Subject:	Design. -
Online resource:	click for full text (PQDT)
ISBN:	9780438051942

Data-Driven Brand Communication : = Exploring Ways in which Storytelling Visualization Can Be Used for Brand Communication.
Jiang, Muling.

Data-Driven Brand Communication :Exploring Ways in which Storytelling Visualization Can Be Used for Brand Communication. - 1 online resource (100 pages)

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.F.A.)--Northeastern University, 2018.

Includes bibliographical references

Storytelling is a classic technical approach in the advertising industry that has helped a large number of businesses achieve great success. However, besides the traditional fantasy-story advertising, a lot of data shows that the "scientific data" graphs can increase the persuasiveness of advertising media. With the popularity of information visualization in people's daily life, there comes an opportunity for visualization designers to tell brand stories by data visualization. Therefore, the objective of this thesis is to explore how storytelling visualization can be used for brand communication. Specifically, this thesis (a) present a taxonomy of storytelling visualizations on different branding communication goals; (b) provide conceptual storytelling frameworks to guide through the design process, in order to make storytelling visualization more reliable and persuasive; (c) demonstrate and discuss the application of storytelling visualization in specific case of brand communication by using Hubway data; (d) discuss the limitations of this technology and the room for improvement.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780438051942Subjects--Topical Terms:

595500
Design.
Index Terms--Genre/Form:

554714
Electronic books.

Data-Driven Brand Communication : = Exploring Ways in which Storytelling Visualization Can Be Used for Brand Communication.
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