國立虎尾科技大學 |

Sustainable Growth in Global Markets = Strategic Choices and Managerial Implications /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Sustainable Growth in Global Markets/ by Rajagopal.
Reminder of title:	Strategic Choices and Managerial Implications /
Author:	Rajagopal.
Description:	XXIII, 324 p.online resource. :
Contained By:	Springer Nature eBook
Subject:	International business enterprises. -
Online resource:	https://doi.org/10.1057/9781137525956
ISBN:	9781137525956

Sustainable Growth in Global Markets = Strategic Choices and Managerial Implications /
Rajagopal.

Sustainable Growth in Global MarketsStrategic Choices and Managerial Implications /[electronic resource] :by Rajagopal. - 1st ed. 2016. - XXIII, 324 p.online resource.

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.

ISBN: 9781137525956

Standard No.: 10.1057/9781137525956doiSubjects--Topical Terms:

557082
International business enterprises.

LC Class. No.: HD62.4-62.45

Dewey Class. No.: 658.049

Sustainable Growth in Global Markets = Strategic Choices and Managerial Implications /
LDR:02289nam a22003855i 4500 001 975861
003 DE-He213
005 20200703233319.0
007 cr nn 008mamaa
008 201211s2016 xxk| s |||| 0|eng d
020 $a 9781137525956 $9 978-1-137-52595-6
024 7 $a 10.1057/9781137525956 $2 doi
035 $a 978-1-137-52595-6
050 4 $a HD62.4-62.45
072 7 $a KJ $2 bicssc
072 7 $a BUS035000 $2 bisacsh
072 7 $a KJ $2 thema
082 0 4 $a 658.049 $2 23
100 1 $a Rajagopal. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 939309
245 1 0 $a Sustainable Growth in Global Markets $h [electronic resource] : $b Strategic Choices and Managerial Implications / $c by Rajagopal.
250 $a 1st ed. 2016.
264 1 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a XXIII, 324 p. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
520 $a Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.
650 0 $a International business enterprises. $3 557082
650 0 $a Marketing. $3 557931
650 0 $a Leadership. $3 562584
650 0 $a Organization. $3 568089
650 0 $a Planning. $3 660157
650 0 $a International economics. $3 680327
650 0 $a Management. $3 558618
650 0 $a Industrial management. $3 556510
650 1 4 $a International Business. $3 1102083
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a International Economics. $3 669217
650 2 4 $a Innovation/Technology Management. $3 786196
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9781137525932
776 0 8 $i Printed edition: $z 9781349707331
776 0 8 $i Printed edition: $z 9781349707324
856 4 0 $u https://doi.org/10.1057/9781137525956
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)