國立虎尾科技大學 |

Multisensory design of retail environments = vision, sound, and scent /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Multisensory design of retail environments/ by Marko Sarstedt, Monika Imschloss, Susanne Adler.
其他題名:	vision, sound, and scent /
作者:	Sarstedt, Marko.
其他作者:	Imschloss, Monika.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2023.,
面頁冊數:	xiv, 72 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-658-41242-5
ISBN:	9783658412425

Multisensory design of retail environments = vision, sound, and scent /
Sarstedt, Marko.

Multisensory design of retail environmentsvision, sound, and scent /[electronic resource] :by Marko Sarstedt, Monika Imschloss, Susanne Adler. - Wiesbaden :Springer Fachmedien Wiesbaden :2023. - xiv, 72 p. :ill., digital ;24 cm. - Science meets practice,2730-7158. - Science meets practice..

Chapter 1 Experience retail environments with (almost) all senses -- Chapter 2 Vision -- 2.1 Why visual stimuli? -- 2.2 The devil is in the details: How visual stimuli affect consumers -- 2.3 The whole is greater than the sum of its parts: How the visual context influences consumer behavior -- 2.4 Outlook on the use of augmented reality (AR) in the retail environment -- Chapter 3 Sound -- 3.1 Music influences consumer behavior, but there is nothing like the "right music" -- 3.2 Music influences the product choice: You buy what you hear -- 3.3 Music influences product perception: Feeling, tasting, and seeing what you hear -- 3.4 Music influences shopping and spending behavior -- 3.5 Recommendations for practice: Targeted vs. intuitive use of music -- 3.6 Acoustic stimuli at the point of sale: More than just background music -- 3.7 Outlook on music and sounds in online retail environments -- Chapter 4 Scent -- 4.1 Why ambient scents? -- 4.2 Scents act differently -- 4.3 The effect of warm and cool scents -- 4.4 Scents evoke specific associations -- 4.5 Ambient scents also have a long-term effect -- 4.6 Cultural preferences -- 4.7 The use of ambient scents raises ethical questions -- Chapter 5 The interaction of different sensory stimuli -- 5.1 Why combine different sensory stimuli? -- 5.2 How multisensory congruence elicits positive evaluations -- 5.3 How sensory perceptions influence one another (crossmodal correspondence) -- References.

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. Readers of this book have access to videos via a dedicated app: simply download the SN More Media app free of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.

ISBN: 9783658412425

Standard No.: 10.1007/978-3-658-41242-5doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Multisensory design of retail environments = vision, sound, and scent /
LDR:03590nam a2200337 a 4500 001 1115815
003 DE-He213
005 20230829183619.0
006 m d
007 cr nn 008maaau
008 240123s2023 gw s 0 eng d
020 $a 9783658412425 $q (electronic bk.)
020 $a 9783658412418 $q (paper)
024 7 $a 10.1007/978-3-658-41242-5 $2 doi
035 $a 978-3-658-41242-5
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415 $b .S248 2023
100 1 $a Sarstedt, Marko. $3 783918
245 1 0 $a Multisensory design of retail environments $h [electronic resource] : $b vision, sound, and scent / $c by Marko Sarstedt, Monika Imschloss, Susanne Adler.
260 $a Wiesbaden : $c 2023. $b Springer Fachmedien Wiesbaden : $b Imprint: Springer,
300 $a xiv, 72 p. : $b ill., digital ; $c 24 cm.
490 1 $a Science meets practice, $x 2730-7158
505 0 $a Chapter 1 Experience retail environments with (almost) all senses -- Chapter 2 Vision -- 2.1 Why visual stimuli? -- 2.2 The devil is in the details: How visual stimuli affect consumers -- 2.3 The whole is greater than the sum of its parts: How the visual context influences consumer behavior -- 2.4 Outlook on the use of augmented reality (AR) in the retail environment -- Chapter 3 Sound -- 3.1 Music influences consumer behavior, but there is nothing like the "right music" -- 3.2 Music influences the product choice: You buy what you hear -- 3.3 Music influences product perception: Feeling, tasting, and seeing what you hear -- 3.4 Music influences shopping and spending behavior -- 3.5 Recommendations for practice: Targeted vs. intuitive use of music -- 3.6 Acoustic stimuli at the point of sale: More than just background music -- 3.7 Outlook on music and sounds in online retail environments -- Chapter 4 Scent -- 4.1 Why ambient scents? -- 4.2 Scents act differently -- 4.3 The effect of warm and cool scents -- 4.4 Scents evoke specific associations -- 4.5 Ambient scents also have a long-term effect -- 4.6 Cultural preferences -- 4.7 The use of ambient scents raises ethical questions -- Chapter 5 The interaction of different sensory stimuli -- 5.1 Why combine different sensory stimuli? -- 5.2 How multisensory congruence elicits positive evaluations -- 5.3 How sensory perceptions influence one another (crossmodal correspondence) -- References.
520 $a Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. Readers of this book have access to videos via a dedicated app: simply download the SN More Media app free of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.
650 0 $a Marketing. $3 557931
650 0 $a Retail trade. $3 561513
650 0 $a Senses and sensation $x Economic aspects. $3 1428820
650 0 $a Commercial buildings $x Design. $3 1428821
650 0 $a aCommercial buildings $x Decoration. $3 1428822
650 2 4 $a Consumer Behavior. $3 1004798
650 2 4 $a Sales and Distribution. $3 1387568
650 2 4 $a IT in Business. $3 1064965
700 1 $a Imschloss, Monika. $e author. $1 https://orcid.org/0000-0001-8582-5965 $0 (orcid)0000-0001-8582-5965 $1 https://orcid.org/0000-0001-8582-5965 $3 1389802
700 1 $a Adler, Susanne. $e author. $1 https://orcid.org/0000-0002-3211-6871 $0 (orcid)0000-0002-3211-6871 $1 https://orcid.org/0000-0002-3211-6871 $3 1389803
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
830 0 $a Science meets practice. $3 1428819
856 4 0 $u https://doi.org/10.1007/978-3-658-41242-5
950 $a Business and Management (SpringerNature-41169)