國立虎尾科技大學 |

Strategies to Improve Business Performance with Information from Social Media.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Strategies to Improve Business Performance with Information from Social Media./
作者:	Taylor Chan, Tit Yee.
面頁冊數:	1 online resource (126 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
Contained By:	Dissertation Abstracts International79-11A(E).
標題:	Management. -
電子資源:	click for full text (PQDT)
ISBN:	9780438121911

Strategies to Improve Business Performance with Information from Social Media.
Taylor Chan, Tit Yee.

Strategies to Improve Business Performance with Information from Social Media. - 1 online resource (126 pages)

Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.

Thesis (D.B.A.)--Walden University, 2018.

Includes bibliographical references

In the past 3 decades, China has experienced rapid economic growth. The China retail market reached renminbi (RMB) 29,651 billion in 2016, up by 10.4% from 2015. Using traditional ways that developed before the Internet era to acquire information regarding customers' changing preferences for products and services in a fast-moving business world is insufficient to support management in the retail industry to make informed strategic decisions. The purpose of this multiple case study was to explore successful customer-centric strategies that business leaders used to improve business performance with marketing information acquired from social media. The population comprised business leaders from 5 different companies in the retail industry in Southern China who have successful experience in improving business performance with the marketing information acquired from social media. The conceptual framework for this study was built upon the diffusion of innovations theory. The data were collected through semistructured interviews, social media sites, and analyzed using Yin's 5-step data analysis process for case studies to identify themes. The findings revealed 3 emergent themes: knowledge strategies, persuasion and decision strategies, and implementation strategies. The findings from the study may contribute to positive social change when local employment opportunities can increase through increased employee spending in Southern China.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780438121911Subjects--Topical Terms:

558618
Management.
Index Terms--Genre/Form:

554714
Electronic books.

Strategies to Improve Business Performance with Information from Social Media.
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245 1 0 $a Strategies to Improve Business Performance with Information from Social Media.
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500 $a Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
500 $a Adviser: Peter Anthony.
502 $a Thesis (D.B.A.)--Walden University, 2018.
504 $a Includes bibliographical references
520 $a In the past 3 decades, China has experienced rapid economic growth. The China retail market reached renminbi (RMB) 29,651 billion in 2016, up by 10.4% from 2015. Using traditional ways that developed before the Internet era to acquire information regarding customers' changing preferences for products and services in a fast-moving business world is insufficient to support management in the retail industry to make informed strategic decisions. The purpose of this multiple case study was to explore successful customer-centric strategies that business leaders used to improve business performance with marketing information acquired from social media. The population comprised business leaders from 5 different companies in the retail industry in Southern China who have successful experience in improving business performance with the marketing information acquired from social media. The conceptual framework for this study was built upon the diffusion of innovations theory. The data were collected through semistructured interviews, social media sites, and analyzed using Yin's 5-step data analysis process for case studies to identify themes. The findings revealed 3 emergent themes: knowledge strategies, persuasion and decision strategies, and implementation strategies. The findings from the study may contribute to positive social change when local employment opportunities can increase through increased employee spending in Southern China.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Management. $3 558618
650 4 $a Marketing. $3 557931
650 4 $a Web studies. $3 1148502
655 7 $a Electronic books. $2 local $3 554714
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710 2 $a Walden University. $b Business Administration. $3 1148537
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