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Customer-centricity in organized retailing = a guide to the basis of winning strategies /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Customer-centricity in organized retailing/ by Manoj Kumar Dash ... [et al.].
其他題名:	a guide to the basis of winning strategies /
其他作者:	Dash, Manoj Kumar.
出版者:	Singapore :Springer Nature Singapore : : 2023.,
面頁冊數:	xviii, 175 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Sales management. -
電子資源:	https://doi.org/10.1007/978-981-19-3593-0
ISBN:	9789811935930

Customer-centricity in organized retailing = a guide to the basis of winning strategies /
Customer-centricity in organized retailinga guide to the basis of winning strategies /[electronic resource] :by Manoj Kumar Dash ... [et al.]. - Singapore :Springer Nature Singapore :2023. - xviii, 175 p. :ill. (some col.), digital ;24 cm.

Introduction -- Customer Centricity -- Organized Retailing -- Tool 1: Structural Equation Modelling (SEM) -- Customer Segmentation -- Tool 2: Multiple Criteria Decision Analysis (MCDA) -- Strategic Mismatch -- Developing an Appropriate Strategy -- Discussion.

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution. Dr. Manoj Kumar Dash is a faculty at ABV-Indian Institute of Information Technology and Management Gwalior, India. He specializes in multivariate analysis, econometrics, and multi-criteria optimization. His research work appears in International Journal of Production Research, Journal of Environmental Management, and Online Information Review. He has won several best paper awards. Dr. Manash Kumar Sahu is an Assistant Professor at ASBM University in Bhubaneshwar, Odisha. His research interests include consumer behavior in retailing, customer relationship management, and digital & social media marketing. He won the Best Research Scholar Award at Berhampur University. Jishnu Bhattacharyya is a Ph.D. Candidate in marketing at the University of Nottingham. He has previously worked as a Project Scientist for IIT Delhi. His research interests include sustainability communication, socially responsible consumption, consumer interactions with technology, and service robots. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies. Dr. Shivam Sakshi is a Postdoctoral Associate at the Indian Institute of Management Bangalore. He holds a Ph.D. from the University of Debrecen, Hungary. He has previously worked as Senior Project Training Manager at the National Institute of Rural Development and Panchayati Raj, Hyderabad. His research interests include consumer analytics, retail management, consumption behavior, virtual markets, and rural markets.

ISBN: 9789811935930

Standard No.: 10.1007/978-981-19-3593-0doiSubjects--Topical Terms:

562612
Sales management.

LC Class. No.: HF5438.4

Dewey Class. No.: 658.81

Customer-centricity in organized retailing = a guide to the basis of winning strategies /
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