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In search of the two-handed economist = ideology, methodology and marketing in economics /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	In search of the two-handed economist/ by Craig Freedman.
Reminder of title:	ideology, methodology and marketing in economics /
Author:	Freedman, Craig.
Published:	London :Palgrave Macmillan UK : : 2016.,
Description:	xx, 418 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Economic policy. -
Online resource:	http://dx.doi.org/10.1057/978-1-137-58974-3
ISBN:	9781137589743

In search of the two-handed economist = ideology, methodology and marketing in economics /
Freedman, Craig.

In search of the two-handed economistideology, methodology and marketing in economics /[electronic resource] :by Craig Freedman. - London :Palgrave Macmillan UK :2016. - xx, 418 p. :ill., digital ;24 cm. - Palgrave studies in the history of economic thought series. - Palgrave studies in the history of economic thought series..

Prologue: Marketing Truth -- 1. Elephant Stalkers: Fixed Perspectives and Required Results -- 2. A Tale of Two Cities: A Priori Assumptions and A Priori Conclusions -- 3. The Heart is a Lonely Hunter: Chicago's Climb to Glory -- 4. Love among the Ruins: Understanding The Romantic Economist: Imagination in Economics -- 5. The Chicago School of Anti-Monopolistic Competition: Stigler's Scorched Earth Campaign againt Chamberlin -- 6. De Gustibus Non Est Diputandum: George Stigler through Gary Becker's Eyes -- 7. Marching to a Different Drummer: Sam Peltzman Discusses George Stigler.

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.

ISBN: 9781137589743

Standard No.: 10.1057/978-1-137-58974-3doiSubjects--Topical Terms:

555567
Economic policy.

LC Class. No.: HD87 / .F74 2016

Dewey Class. No.: 338.9

In search of the two-handed economist = ideology, methodology and marketing in economics /
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