國立虎尾科技大學 |

Boundary Spanning Elements and the Marketing Function in Organizations = Concepts and Empirical Studies /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Boundary Spanning Elements and the Marketing Function in Organizations/ edited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra.
其他題名:	Concepts and Empirical Studies /
其他作者:	Sahadev, Sunil.
面頁冊數:	VI, 173 p. 17 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-319-13440-6
ISBN:	9783319134406

Boundary Spanning Elements and the Marketing Function in Organizations = Concepts and Empirical Studies /
Boundary Spanning Elements and the Marketing Function in OrganizationsConcepts and Empirical Studies /[electronic resource] :edited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra. - 1st ed. 2015. - VI, 173 p. 17 illus.online resource.

Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation - A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations.

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

ISBN: 9783319134406

Standard No.: 10.1007/978-3-319-13440-6doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Boundary Spanning Elements and the Marketing Function in Organizations = Concepts and Empirical Studies /
LDR:02972nam a22004095i 4500 001 963732
003 DE-He213
005 20200919110419.0
007 cr nn 008mamaa
008 201211s2015 gw | s |||| 0|eng d
020 $a 9783319134406 $9 978-3-319-13440-6
024 7 $a 10.1007/978-3-319-13440-6 $2 doi
035 $a 978-3-319-13440-6
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a Boundary Spanning Elements and the Marketing Function in Organizations $h [electronic resource] : $b Concepts and Empirical Studies / $c edited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra.
250 $a 1st ed. 2015.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a VI, 173 p. 17 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation - A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations.
520 $a This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
650 0 $a Marketing. $3 557931
650 0 $a Sales management. $3 562612
650 0 $a Globalization. $3 554884
650 0 $a Markets. $3 575391
650 0 $a Personnel management. $3 554912
650 0 $a Service industries. $3 560401
650 2 4 $a Sales/Distribution. $3 1102104
650 2 4 $a Emerging Markets/Globalization. $3 881676
650 2 4 $a Human Resource Management. $3 784571
650 2 4 $a Services. $3 1020857
700 1 $a Sahadev, Sunil. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1066218
700 1 $a Purani, Keyoor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1066219
700 1 $a Malhotra, Neeru. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1066220
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319134413
776 0 8 $i Printed edition: $z 9783319134390
776 0 8 $i Printed edition: $z 9783319350165
856 4 0 $u https://doi.org/10.1007/978-3-319-13440-6
912 $a ZDB-2-SBE
912 $a ZDB-2-SXBM
950 $a Business and Economics (SpringerNature-11643)
950 $a Business and Management (R0) (SpringerNature-43719)