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It's not about the Technology = Deve...

Karamchedu, Raj.

It's not about the Technology = Developing the Craft of Thinking for a High Technology Corporation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	It's not about the Technology/ by Raj Karamchedu.
Reminder of title:	Developing the Craft of Thinking for a High Technology Corporation /
Author:	Karamchedu, Raj.
Published:	Boston, MA :Springer Science+Business Media, Inc., : 2005.,
Description:	xiii, 212 p. :ill., digital ; : 24 cm.;
Contained By:	Springer e-books
Subject:	Marketing. -
Online resource:	http://dx.doi.org/10.1007/b101808
ISBN:	9780387235523 (electronic bk.)

It's not about the Technology = Developing the Craft of Thinking for a High Technology Corporation /
Karamchedu, Raj.

It's not about the TechnologyDeveloping the Craft of Thinking for a High Technology Corporation /[electronic resource] :by Raj Karamchedu. - Boston, MA :Springer Science+Business Media, Inc.,2005. - xiii, 212 p. :ill., digital ;24 cm.

ISBN: 9780387235523 (electronic bk.)Subjects--Topical Terms:

557931
Marketing.

LC Class. No.: HD62.37 / .K37 2005

Dewey Class. No.: 658.575

It's not about the Technology = Developing the Craft of Thinking for a High Technology Corporation /
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020 $a 9780387233505 (paper)
035 $a 978-0-387-23350-5
050 0 0 $a HD62.37 $b .K37 2005
082 0 0 $a 658.575 $2 22
090 $a HD62.37 $b .K18 2005
100 1 $a Karamchedu, Raj. $3 669205
245 1 0 $a It's not about the Technology $h [electronic resource] : $b Developing the Craft of Thinking for a High Technology Corporation / $c by Raj Karamchedu.
260 $a Boston, MA : $c 2005. $b Springer Science+Business Media, Inc.,
300 $a xiii, 212 p. : $b ill., digital ; $c 24 cm.
650 2 4 $a Marketing. $3 557931
650 2 4 $a Business/Management Science, general. $3 669200
650 1 4 $a Economics/Management Science. $3 669170
650 0 $a New products $x Management. $3 585529
650 0 $a New products $x Planning. $3 657601
650 0 $a Product management $x Decision making. $3 669207
650 0 $a High technology $x Marketing. $3 585870
650 0 $a High technology industries $x Marketing. $3 669206
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773 0 $t Springer e-books
856 4 0 $u http://dx.doi.org/10.1007/b101808
950 $a Business and Economics (Springer-11643; ZDB-2-SBE)

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