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Contemporary wine marketing and supply chain management = a global perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Contemporary wine marketing and supply chain management/ by Daniel J. Flint, Paola Signori, Susan L. Golicic.
其他題名:	a global perspective /
作者:	Flint, Daniel J.
其他作者:	Signori, Paola.
出版者:	New York :Palgrave Macmillan US : : 2016.,
面頁冊數:	xix, 245 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Wine industry - Marketing. -
電子資源:	https://doi.org/10.1057/9781137492432
ISBN:	9781137492432

Contemporary wine marketing and supply chain management = a global perspective /
Flint, Daniel J.

Contemporary wine marketing and supply chain managementa global perspective /[electronic resource] :by Daniel J. Flint, Paola Signori, Susan L. Golicic. - New York :Palgrave Macmillan US :2016. - xix, 245 p. :ill., digital ;24 cm.

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

ISBN: 9781137492432

Standard No.: 10.1057/9781137492432doiSubjects--Topical Terms:

1209804
Wine industry
--Marketing.

LC Class. No.: HD9370.5 / .F55 2016

Dewey Class. No.: 663.200688

Contemporary wine marketing and supply chain management = a global perspective /
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