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Determinants of Private Label Attitu...
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Determinants of Private Label Attitude = Predicting Consumers’ Brand Preferences Using Psychographics /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Determinants of Private Label Attitude/ by Stefanie Weiß.
其他題名:
Predicting Consumers’ Brand Preferences Using Psychographics /
作者:
Weiß, Stefanie.
面頁冊數:
XV, 143 p. 4 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Marketing. -
電子資源:
https://doi.org/10.1007/978-3-658-08672-5
ISBN:
9783658086725
Determinants of Private Label Attitude = Predicting Consumers’ Brand Preferences Using Psychographics /
Weiß, Stefanie.
Determinants of Private Label Attitude
Predicting Consumers’ Brand Preferences Using Psychographics /[electronic resource] :by Stefanie Weiß. - 1st ed. 2015. - XV, 143 p. 4 illus.online resource. - BestMasters,2625-3577. - BestMasters,.
Attitudes as Predictors of Intention -- Demographics and their Limitations -- The Predictive Power of Psychographics -- Managerial Implications. .
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation.The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique. Contents Attitudes as Predictors of Intention Demographics and their Limitations The Predictive Power of Psychographics Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management, retailing and market research The Author Stefanie Weiß has earned a Master’s degree in Marketing and Branding at the IMC Krems in Austria.
ISBN: 9783658086725
Standard No.: 10.1007/978-3-658-08672-5doiSubjects--Topical Terms:
557931
Marketing.
LC Class. No.: HF5410-5417.5
Dewey Class. No.: 658.8
Determinants of Private Label Attitude = Predicting Consumers’ Brand Preferences Using Psychographics /
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