國立虎尾科技大學 |

Empowering Brands with Customer Integration = Classification, Benefits and Success Factors /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Empowering Brands with Customer Integration/ by Jörg Sesselmann.
Reminder of title:	Classification, Benefits and Success Factors /
Author:	Sesselmann, Jörg.
Description:	XV, 99 p. 9 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-658-11639-2
ISBN:	9783658116392

Empowering Brands with Customer Integration = Classification, Benefits and Success Factors /
Sesselmann, Jörg.

Empowering Brands with Customer IntegrationClassification, Benefits and Success Factors /[electronic resource] :by Jörg Sesselmann. - 1st ed. 2016. - XV, 99 p. 9 illus.online resource. - BestMasters,2625-3577. - BestMasters,.

Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students. Contents Basic Principles of Branding and Brand Management Classification of Customer Integration Analysis of Benefit and Success Factors Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management and strategy professionals The Author Jörg Sesselmann, M.A., graduated in International Marketing Management at the Berlin School of Economics of Law and is working as a Brand Strategist at a German branding agency.

ISBN: 9783658116392

Standard No.: 10.1007/978-3-658-11639-2doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Empowering Brands with Customer Integration = Classification, Benefits and Success Factors /
LDR:02514nam a22003855i 4500 001 974533
003 DE-He213
005 20200704004554.0
007 cr nn 008mamaa
008 201211s2016 gw | s |||| 0|eng d
020 $a 9783658116392 $9 978-3-658-11639-2
024 7 $a 10.1007/978-3-658-11639-2 $2 doi
035 $a 978-3-658-11639-2
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Sesselmann, Jörg. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1269284
245 1 0 $a Empowering Brands with Customer Integration $h [electronic resource] : $b Classification, Benefits and Success Factors / $c by Jörg Sesselmann.
250 $a 1st ed. 2016.
264 1 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2016.
300 $a XV, 99 p. 9 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a BestMasters, $x 2625-3577
520 $a Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students. Contents Basic Principles of Branding and Brand Management Classification of Customer Integration Analysis of Benefit and Success Factors Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management and strategy professionals The Author Jörg Sesselmann, M.A., graduated in International Marketing Management at the Berlin School of Economics of Law and is working as a Brand Strategist at a German branding agency.
650 0 $a Marketing. $3 557931
650 0 $a Management. $3 558618
650 0 $a Industrial management. $3 556510
650 0 $a Leadership. $3 562584
650 2 4 $a Innovation/Technology Management. $3 786196
650 2 4 $a Business Strategy/Leadership. $3 796119
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783658116385
830 0 $a BestMasters, $x 2625-3577 $3 1253531
856 4 0 $u https://doi.org/10.1007/978-3-658-11639-2
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)