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Film Festivals and Digital Marketing Campaigns Using Social Media Platforms.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Film Festivals and Digital Marketing Campaigns Using Social Media Platforms./
Author:	Kottary, Trupti.
Description:	1 online resource (33 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-06.
Subject:	Marketing. -
Online resource:	click for full text (PQDT)
ISBN:	9780438079076

Film Festivals and Digital Marketing Campaigns Using Social Media Platforms.
Kottary, Trupti.

Film Festivals and Digital Marketing Campaigns Using Social Media Platforms. - 1 online resource (33 pages)

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.A.)--Long Island University, The Brooklyn Center, 2018.

Includes bibliographical references

The main area of focus is the importance of digital marketing campaigns and the use of social media platforms in media message communication for film festivals in the United States today. The study examined three New York City film festivals. Two of the film festivals are run by students, and one is run by a professional organization. The student run festivals are: Long Island University's Big MINI Media Festival and New York University Tisch School of the Arts' First Run Film Festival, and the professional festival is Tribeca Film Festival. Analysis was conducted regarding the social media platforms used by the three film festivals for their digital marketing campaigns. The social media platforms used for the data analysis are: Facebook, Instagram, Twitter, Snapchat, YouTube, and LinkedIn. The theories of Edward L. Bernays are used to examine how they apply to film festival digital marketing campaigns.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780438079076Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Film Festivals and Digital Marketing Campaigns Using Social Media Platforms.
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020 $a 9780438079076
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100 1 $a Kottary, Trupti. $3 1188960
245 1 0 $a Film Festivals and Digital Marketing Campaigns Using Social Media Platforms.
264 0 $c 2018
300 $a 1 online resource (33 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-06.
500 $a Adviser: Claire Goodman.
502 $a Thesis (M.A.)--Long Island University, The Brooklyn Center, 2018.
504 $a Includes bibliographical references
520 $a The main area of focus is the importance of digital marketing campaigns and the use of social media platforms in media message communication for film festivals in the United States today. The study examined three New York City film festivals. Two of the film festivals are run by students, and one is run by a professional organization. The student run festivals are: Long Island University's Big MINI Media Festival and New York University Tisch School of the Arts' First Run Film Festival, and the professional festival is Tribeca Film Festival. Analysis was conducted regarding the social media platforms used by the three film festivals for their digital marketing campaigns. The social media platforms used for the data analysis are: Facebook, Instagram, Twitter, Snapchat, YouTube, and LinkedIn. The theories of Edward L. Bernays are used to examine how they apply to film festival digital marketing campaigns.
520 $a Production: The production book is a record of the 2017 Big MINI Media Festival that is run by Long Island University students from the Media Arts Department. A narrative of the festival walks the reader through the different phases of the event. Included are details of the organization processes used to develop the festival. An example of the postcard, flyer, and brochure used for promotional activities are provided. The book showcases and highlights the specific tasks performed by the student support team. The major concerns and suggestions are also put forth for future reference and success of the festival.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Marketing. $3 557931
650 4 $a Mass communication. $3 1179310
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
690 $a 0708
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Long Island University, The Brooklyn Center. $3 1180976
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10868696 $z click for full text (PQDT)