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Instructor's manual for strategic marketing cases in emerging markets = a companion volume /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Instructor's manual for strategic marketing cases in emerging markets/ edited by Atanu Adhikari, Sanjit Kumar Roy.
其他題名:	a companion volume /
其他題名:	Teacher's manual for strategic marketing cases in emerging markets
其他作者:	Adhikari, Atanu.
出版者:	Cham :Springer International Publishing : : 2017.,
面頁冊數:	xii, 90 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Marketing - Congresses. - Developing countries -
電子資源:	http://dx.doi.org/10.1007/978-3-319-52697-3
ISBN:	9783319526973

Instructor's manual for strategic marketing cases in emerging markets = a companion volume /
Instructor's manual for strategic marketing cases in emerging marketsa companion volume /[electronic resource] :Teacher's manual for strategic marketing cases in emerging marketsedited by Atanu Adhikari, Sanjit Kumar Roy. - Cham :Springer International Publishing :2017. - xii, 90 p. :ill., digital ;24 cm.

Case 1: Nestle in Mexico: The Good Food Versus the Good Life Dilemma -- Case 2: Tanishq: Bringing Jewellery to Daily Life -- Case 3: ABC India Limited -- Case 4: Diageo in Turkey: The Lion's Milk Versus Global Spirits -- Case 5: To Switch or Not to Switch: Madhu's Dilemma -- Case 6: Funmax 4D Animation Theatre -- Case 7: Managing Social Media Communications at Garanti Bank -- Case 8: Revolution Ventures -- Case 9: M-PESA: A Disruptive Innovation from a Developing Country, Kenya -- Case 10: Irrway - A Green Personal Mobility Solution -- Case 11: Citrus Ventures - Distressed Asset Specialist.

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

ISBN: 9783319526973

Standard No.: 10.1007/978-3-319-52697-3doiSubjects--Topical Terms:

810220
Marketing
--Developing countries--Congresses.

LC Class. No.: HF5415.12.D44 / I57 2017

Dewey Class. No.: 380.1091724

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