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Barriers Inhibiting Albanian Tourism from Being Competitive : = A Delphi Study.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Barriers Inhibiting Albanian Tourism from Being Competitive :/
Reminder of title:	A Delphi Study.
Author:	Poshi, Marietta.
Description:	1 online resource (157 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
Subject:	Marketing. -
Online resource:	click for full text (PQDT)
ISBN:	9780355115567

Barriers Inhibiting Albanian Tourism from Being Competitive : = A Delphi Study.
Poshi, Marietta.

Barriers Inhibiting Albanian Tourism from Being Competitive :A Delphi Study. - 1 online resource (157 pages)

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.

Thesis (D.B.A.)--Northcentral University, 2017.

Includes bibliographical references

Albanian tourism is a major income contributor to the country's employment and economy. The industry is relatively new to the country and only recently has it been able to receive the attention it needs in regards to making it more appealing to tourists and everyone involved in it. While Albanian tourism is new to the economy of the country, it has the advantage of being positioned strategically in the Mediterranean with other destination that not only share similar natural features, but also have been utilizing the industry for several decades to their advantage. The lack of inexperience as compared to countries in the region is very apparent especially by comparison of visitors per capita on Albania with the other destinations in the region. Research on various factors that might inhibit Albanian tourism have been conducted and while they display what the problems might be, they lack to suggest implementing strategies. A qualitative Delphi was used in this research study, which included a purposeful sample of SMEs in the field of Albanian tourism. The panel of experts were drawn from three groups: (a) government officials, (b) industry leaders, and (c) academics. The data were collected and analyzed from three rounds of questionnaires. The study found 10 factors inhibiting Albanian tourism from being competitive in the region. The main inhibiting factors were found to be infrastructure, corruption, promotion, and poor image of the industry. SMEs suggested 6 short-term actions needed to be taken by Albanian tourism in order to increase its competiveness in the Mediterranean. The main short-term actions were found to be the alignment of prices with quality and professional training of staff and personnel. Lastly, 4 long-term actions were suggested as necessary to make the tourism industry in Albania more competitive and the main long term action was noted to be the country's infrastructure. Delphi consensus was reached across all SMEs with 80% or more agreement. Recommendations for academia, government, and industry included the need for more research in the field, regulation of industry taxes and fighting of corruption, investment of infrastructure, professional training and developed, and creation on independent professional organizations.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355115567Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Barriers Inhibiting Albanian Tourism from Being Competitive : = A Delphi Study.
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500 $a Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
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502 $a Thesis (D.B.A.)--Northcentral University, 2017.
504 $a Includes bibliographical references
520 $a Albanian tourism is a major income contributor to the country's employment and economy. The industry is relatively new to the country and only recently has it been able to receive the attention it needs in regards to making it more appealing to tourists and everyone involved in it. While Albanian tourism is new to the economy of the country, it has the advantage of being positioned strategically in the Mediterranean with other destination that not only share similar natural features, but also have been utilizing the industry for several decades to their advantage. The lack of inexperience as compared to countries in the region is very apparent especially by comparison of visitors per capita on Albania with the other destinations in the region. Research on various factors that might inhibit Albanian tourism have been conducted and while they display what the problems might be, they lack to suggest implementing strategies. A qualitative Delphi was used in this research study, which included a purposeful sample of SMEs in the field of Albanian tourism. The panel of experts were drawn from three groups: (a) government officials, (b) industry leaders, and (c) academics. The data were collected and analyzed from three rounds of questionnaires. The study found 10 factors inhibiting Albanian tourism from being competitive in the region. The main inhibiting factors were found to be infrastructure, corruption, promotion, and poor image of the industry. SMEs suggested 6 short-term actions needed to be taken by Albanian tourism in order to increase its competiveness in the Mediterranean. The main short-term actions were found to be the alignment of prices with quality and professional training of staff and personnel. Lastly, 4 long-term actions were suggested as necessary to make the tourism industry in Albania more competitive and the main long term action was noted to be the country's infrastructure. Delphi consensus was reached across all SMEs with 80% or more agreement. Recommendations for academia, government, and industry included the need for more research in the field, regulation of industry taxes and fighting of corruption, investment of infrastructure, professional training and developed, and creation on independent professional organizations.
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