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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing = Proceedings of the 2013 World Marketing Congress /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing/ edited by Colin Campbell, Junzhao (Jonathon) Ma.
其他題名:	Proceedings of the 2013 World Marketing Congress /
其他作者:	Campbell, Colin.
面頁冊數:	XXXII, 922 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-319-24184-5
ISBN:	9783319241845

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing = Proceedings of the 2013 World Marketing Congress /
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of MarketingProceedings of the 2013 World Marketing Congress /[electronic resource] :edited by Colin Campbell, Junzhao (Jonathon) Ma. - 1st ed. 2016. - XXXII, 922 p.online resource. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6165. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.

This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319241845

Standard No.: 10.1007/978-3-319-24184-5doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing = Proceedings of the 2013 World Marketing Congress /
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