國立虎尾科技大學 |

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing = Proceedings of the 2013 World Marketing Congress /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing/ edited by Colin Campbell, Junzhao (Jonathon) Ma.
Reminder of title:	Proceedings of the 2013 World Marketing Congress /
other author:	Campbell, Colin.
Description:	XXXII, 922 p.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-319-24184-5
ISBN:	9783319241845

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing = Proceedings of the 2013 World Marketing Congress /
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of MarketingProceedings of the 2013 World Marketing Congress /[electronic resource] :edited by Colin Campbell, Junzhao (Jonathon) Ma. - 1st ed. 2016. - XXXII, 922 p.online resource. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6165. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.

This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319241845

Standard No.: 10.1007/978-3-319-24184-5doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing = Proceedings of the 2013 World Marketing Congress /
LDR:02824nam a22004095i 4500 001 972350
003 DE-He213
005 20200704013941.0
007 cr nn 008mamaa
008 201211s2016 gw | s |||| 0|eng d
020 $a 9783319241845 $9 978-3-319-24184-5
024 7 $a 10.1007/978-3-319-24184-5 $2 doi
035 $a 978-3-319-24184-5
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing $h [electronic resource] : $b Proceedings of the 2013 World Marketing Congress / $c edited by Colin Campbell, Junzhao (Jonathon) Ma.
250 $a 1st ed. 2016.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2016.
300 $a XXXII, 922 p. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, $x 2363-6165
520 $a This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing. $3 557931
650 0 $a Leadership. $3 562584
650 0 $a Sales management. $3 562612
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Sales/Distribution. $3 1102104
700 1 $a Campbell, Colin. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 840975
700 1 $a Ma, Junzhao (Jonathon). $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1267518
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319241821
776 0 8 $i Printed edition: $z 9783319241838
776 0 8 $i Printed edition: $z 9783319373621
830 0 $a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, $x 2363-6165 $3 1254321
856 4 0 $u https://doi.org/10.1007/978-3-319-24184-5
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)