國立虎尾科技大學 |

Brand Building and Marketing in Key Emerging Markets = A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand Building and Marketing in Key Emerging Markets/ by Niklas Schaffmeister.
Reminder of title:	A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
Author:	Schaffmeister, Niklas.
Description:	XX, 405 p. 132 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-319-19482-0
ISBN:	9783319194820

Brand Building and Marketing in Key Emerging Markets = A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
Schaffmeister, Niklas.

Brand Building and Marketing in Key Emerging MarketsA Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /[electronic resource] :by Niklas Schaffmeister. - 1st ed. 2015. - XX, 405 p. 132 illus.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark.

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.

ISBN: 9783319194820

Standard No.: 10.1007/978-3-319-19482-0doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Brand Building and Marketing in Key Emerging Markets = A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
LDR:02893nam a22004215i 4500 001 963467
003 DE-He213
005 20200920151944.0
007 cr nn 008mamaa
008 201211s2015 gw | s |||| 0|eng d
020 $a 9783319194820 $9 978-3-319-19482-0
024 7 $a 10.1007/978-3-319-19482-0 $2 doi
035 $a 978-3-319-19482-0
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Schaffmeister, Niklas. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1069047
245 1 0 $a Brand Building and Marketing in Key Emerging Markets $h [electronic resource] : $b A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil / $c by Niklas Schaffmeister.
250 $a 1st ed. 2015.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a XX, 405 p. 132 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Management for Professionals, $x 2192-8096
505 0 $a Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark.
520 $a This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.
650 0 $a Marketing. $3 557931
650 0 $a Globalization. $3 554884
650 0 $a Markets. $3 575391
650 0 $a Leadership. $3 562584
650 0 $a Market research. $2 bicssc $3 809436
650 2 4 $a Emerging Markets/Globalization. $3 881676
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Market Research/Competitive Intelligence. $3 1069050
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319194813
776 0 8 $i Printed edition: $z 9783319194837
776 0 8 $i Printed edition: $z 9783319367699
830 0 $a Management for Professionals, $x 2192-8096 $3 1257111
856 4 0 $u https://doi.org/10.1007/978-3-319-19482-0
912 $a ZDB-2-SBE
912 $a ZDB-2-SXBM
950 $a Business and Economics (SpringerNature-11643)
950 $a Business and Management (R0) (SpringerNature-43719)