國立虎尾科技大學 |

New Meanings for Marketing in a New Millennium = Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	New Meanings for Marketing in a New Millennium/ edited by Melissa Moore, Robert S. Moore.
其他題名:	Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /
其他作者:	Moore, Melissa.
面頁冊數:	XXIX, 302 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-319-11927-4
ISBN:	9783319119274

New Meanings for Marketing in a New Millennium = Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /
New Meanings for Marketing in a New MillenniumProceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Melissa Moore, Robert S. Moore. - 1st ed. 2015. - XXIX, 302 p.online resource. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6165. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.

Marketing Education -- Teenage Purchasing Behavior -- Gaining an Edge in Marketing Strategy -- Exploring Retail Customer Behaviors -- Marketplace Behaviors -- Contemporary Issues in Channel Management -- Topics in Advertising Research -- Emerging Perspectives in Environmental Marketing -- Identity and Consumer Behavior -- Pricing Issues for the 21st Century -- Branding and TV Advertising -- Advertising and Promotion -- Current Issues in Marketing Ethics Research: Customer and Company Strategic Issues -- Conflict and Collaboration: Greenpeace and the Corporate World -- Multicultural Purchasing Behavior -- Consumer Behavior, Retailing, and the Internet -- Consumer Decision-Making Processes -- Marketing Management -- Fine tuning Retailer-Supplier Interactions -- Branding and Perception -- Export Marketing -- Perspectives on Salesperson Effectiveness and Commitment -- Consumer Behavior Theory -- Marketing Issues for the Future -- Current Issues in Marketing Ethics Research: International Dimensions -- Business-to-Business Marketing Trends -- Outstanding Marketing Teacher Program -- Current Topics in Services -- Emerging Issues in Internet Marketing and Consumer Behavior -- Contemporary Issues in Sports Marketing -- Research Methods -- Current Issues in Modeling and Measurement -- Influences on Service Customers’ Intentions: The Physical Environment, Satisfaction, and Value.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.

ISBN: 9783319119274

Standard No.: 10.1007/978-3-319-11927-4doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

New Meanings for Marketing in a New Millennium = Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /
LDR:03971nam a22004215i 4500 001 963349
003 DE-He213
005 20200920104355.0
007 cr nn 008mamaa
008 201211s2015 gw | s |||| 0|eng d
020 $a 9783319119274 $9 978-3-319-11927-4
024 7 $a 10.1007/978-3-319-11927-4 $2 doi
035 $a 978-3-319-11927-4
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a New Meanings for Marketing in a New Millennium $h [electronic resource] : $b Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference / $c edited by Melissa Moore, Robert S. Moore.
250 $a 1st ed. 2015.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a XXIX, 302 p. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, $x 2363-6165
505 0 $a Marketing Education -- Teenage Purchasing Behavior -- Gaining an Edge in Marketing Strategy -- Exploring Retail Customer Behaviors -- Marketplace Behaviors -- Contemporary Issues in Channel Management -- Topics in Advertising Research -- Emerging Perspectives in Environmental Marketing -- Identity and Consumer Behavior -- Pricing Issues for the 21st Century -- Branding and TV Advertising -- Advertising and Promotion -- Current Issues in Marketing Ethics Research: Customer and Company Strategic Issues -- Conflict and Collaboration: Greenpeace and the Corporate World -- Multicultural Purchasing Behavior -- Consumer Behavior, Retailing, and the Internet -- Consumer Decision-Making Processes -- Marketing Management -- Fine tuning Retailer-Supplier Interactions -- Branding and Perception -- Export Marketing -- Perspectives on Salesperson Effectiveness and Commitment -- Consumer Behavior Theory -- Marketing Issues for the Future -- Current Issues in Marketing Ethics Research: International Dimensions -- Business-to-Business Marketing Trends -- Outstanding Marketing Teacher Program -- Current Topics in Services -- Emerging Issues in Internet Marketing and Consumer Behavior -- Contemporary Issues in Sports Marketing -- Research Methods -- Current Issues in Modeling and Measurement -- Influences on Service Customers’ Intentions: The Physical Environment, Satisfaction, and Value.
520 $a Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
650 0 $a Marketing. $3 557931
650 0 $a Leadership. $3 562584
650 0 $a Sales management. $3 562612
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Sales/Distribution. $3 1102104
700 1 $a Moore, Melissa. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1063882
700 1 $a Moore, Robert S. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1063883
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319119267
776 0 8 $i Printed edition: $z 9783319119281
776 0 8 $i Printed edition: $z 9783319365848
830 0 $a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, $x 2363-6165 $3 1254321
856 4 0 $u https://doi.org/10.1007/978-3-319-11927-4
912 $a ZDB-2-SBE
912 $a ZDB-2-SXBM
950 $a Business and Economics (SpringerNature-11643)
950 $a Business and Management (R0) (SpringerNature-43719)