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Factors Influencing Consumer Behavio...
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ProQuest Information and Learning Co.
Factors Influencing Consumer Behavior in the United States Funeral Industry : = A Case Study.
紀錄類型:
書目-語言資料,手稿 : Monograph/item
正題名/作者:
Factors Influencing Consumer Behavior in the United States Funeral Industry :/
其他題名:
A Case Study.
作者:
Winters, Jason Randolph.
面頁冊數:
1 online resource (173 pages)
附註:
Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.
Contained By:
Dissertation Abstracts International79-02A(E).
標題:
Business administration. -
電子資源:
click for full text (PQDT)
ISBN:
9780355415353
Factors Influencing Consumer Behavior in the United States Funeral Industry : = A Case Study.
Winters, Jason Randolph.
Factors Influencing Consumer Behavior in the United States Funeral Industry :
A Case Study. - 1 online resource (173 pages)
Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.
Thesis (D.B.A.)
Includes bibliographical references
Consumers are redefining the social and spiritual significance of final disposition. Consumer behavior has been shifting away from the purchase of a traditional funeral with burial to a much less expensive cremation service; and consumers are replacing traditional religious funeral rites with secularization and personalization. However, there exists a gap in the knowledge of funeral consumer behavior as it relates to a thorough description of behavioral, normative, and control beliefs that influence consumer behavior. I conducted a descriptive qualitative study with funeral consumers living in the Appalachian region of southeastern Ohio to explore their motivating factors. A purposive sample of 25 funeral consumers participated in the study by providing data in a free response format by means of an open-ended belief elicitation questionnaire. The theoretical framework incorporated the theory of planned behavior to guide both the structure of the questionnaire and the content analysis. From the investigation, 160 different factors emerged providing documentation and descriptions of the influential nature of cremation consumer behavior. The results support three classifications of cremation consumer behavior: traditional, personalized, and immediate or direct. By documenting and describing the belief characteristics of the three classifications, my research gave voice to the cremation consumer and provided scholarship to fill the existing gap in knowledge of consumer behavior in the funeral industry. The consumer is not abandoning the funeral; rather, the consumer is redefining the social and spiritual significance of final disposition.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018
Mode of access: World Wide Web
ISBN: 9780355415353Subjects--Topical Terms:
1148568
Business administration.
Index Terms--Genre/Form:
554714
Electronic books.
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Consumers are redefining the social and spiritual significance of final disposition. Consumer behavior has been shifting away from the purchase of a traditional funeral with burial to a much less expensive cremation service; and consumers are replacing traditional religious funeral rites with secularization and personalization. However, there exists a gap in the knowledge of funeral consumer behavior as it relates to a thorough description of behavioral, normative, and control beliefs that influence consumer behavior. I conducted a descriptive qualitative study with funeral consumers living in the Appalachian region of southeastern Ohio to explore their motivating factors. A purposive sample of 25 funeral consumers participated in the study by providing data in a free response format by means of an open-ended belief elicitation questionnaire. The theoretical framework incorporated the theory of planned behavior to guide both the structure of the questionnaire and the content analysis. From the investigation, 160 different factors emerged providing documentation and descriptions of the influential nature of cremation consumer behavior. The results support three classifications of cremation consumer behavior: traditional, personalized, and immediate or direct. By documenting and describing the belief characteristics of the three classifications, my research gave voice to the cremation consumer and provided scholarship to fill the existing gap in knowledge of consumer behavior in the funeral industry. The consumer is not abandoning the funeral; rather, the consumer is redefining the social and spiritual significance of final disposition.
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