國立虎尾科技大學 |

Advances in National Brand and Private Label Marketing = Sixth International Conference, 2019 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advances in National Brand and Private Label Marketing/ edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen.
其他題名:	Sixth International Conference, 2019 /
其他作者:	Martínez-López, Francisco J.
面頁冊數:	XI, 206 p. 18 illus., 7 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-030-18911-2
ISBN:	9783030189112

Advances in National Brand and Private Label Marketing = Sixth International Conference, 2019 /
Advances in National Brand and Private Label MarketingSixth International Conference, 2019 /[electronic resource] :edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen. - 1st ed. 2019. - XI, 206 p. 18 illus., 7 illus. in color.online resource. - Springer Proceedings in Business and Economics,2198-7246. - Springer Proceedings in Business and Economics,.

Part I: Strategic Issues and Theoretical Research -- Part II: Consumer Behaviour -- Part III: Online Context and Digital Transformation.

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches. .

ISBN: 9783030189112

Standard No.: 10.1007/978-3-030-18911-2doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Advances in National Brand and Private Label Marketing = Sixth International Conference, 2019 /
LDR:02579nam a22004095i 4500 001 1007855
003 DE-He213
005 20200702092749.0
007 cr nn 008mamaa
008 210106s2019 gw | s |||| 0|eng d
020 $a 9783030189112 $9 978-3-030-18911-2
024 7 $a 10.1007/978-3-030-18911-2 $2 doi
035 $a 978-3-030-18911-2
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a Advances in National Brand and Private Label Marketing $h [electronic resource] : $b Sixth International Conference, 2019 / $c edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen.
250 $a 1st ed. 2019.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2019.
300 $a XI, 206 p. 18 illus., 7 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Springer Proceedings in Business and Economics, $x 2198-7246
505 0 $a Part I: Strategic Issues and Theoretical Research -- Part II: Consumer Behaviour -- Part III: Online Context and Digital Transformation.
520 $a The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches. .
650 0 $a Marketing. $3 557931
650 0 $a Industrial psychology. $3 682531
650 0 $a E-business. $3 1254459
650 0 $a Electronic commerce. $3 557942
650 0 $a E-commerce. $2 gtt $3 654932
650 0 $a Trade. $3 1019351
650 0 $a Business. $3 558617
650 0 $a Commerce. $3 561127
650 0 $a Leadership. $3 562584
650 2 4 $a Industrial and Organizational Psychology. $3 1113249
650 2 4 $a e-Business/e-Commerce. $3 1070351
650 2 4 $a Business Strategy/Leadership. $3 796119
700 1 $a Martínez-López, Francisco J. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1255511
700 1 $a Gázquez-Abad, Juan Carlos. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1255512
700 1 $a Roggeveen, Anne. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1225823
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030189105
776 0 8 $i Printed edition: $z 9783030189129
830 0 $a Springer Proceedings in Business and Economics, $x 2198-7246 $3 1255514
856 4 0 $u https://doi.org/10.1007/978-3-030-18911-2
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)