國立虎尾科技大學 |

Pricing Participant Sport : = The Pricing Development Process in Long-Distance Running Events.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Pricing Participant Sport :/
其他題名:	The Pricing Development Process in Long-Distance Running Events.
作者:	Baker, Bradley J.
面頁冊數:	1 online resource (187 pages)
附註:	Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
標題:	Sports Management. -
電子資源:	click for full text (PQDT)
ISBN:	9781369794342

Pricing Participant Sport : = The Pricing Development Process in Long-Distance Running Events.
Baker, Bradley J.

Pricing Participant Sport :The Pricing Development Process in Long-Distance Running Events. - 1 online resource (187 pages)

Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.

Thesis (D.B.A.)--Temple University, 2017.

Includes bibliographical references

The current research investigates pricing practices and consumer behavior in long-distance running events. Two studies address (1) current practices in pricing and registration policies for long-distance running events, and (2) factors that influence the decision-making process by which event organizers develop, adopt, and implement particular pricing policies. Study One involves a descriptive census of policies currently in use for a comprehensive list of running events in the United States that include races at the full or half marathon distance. Study Two adopts a multi-case study approach based on semi-structured interviews of running event organizers, supplemented by additional organizational documents, to investigate the pricing and registration policy development process. Collectively, these two studies examine the what, the why, and the how of pricing policy development in long-distance running events. Based on study findings, a conceptual model was developed incorporating major sources of influence (organizational, consumer, environmental, and event) on the pricing policy development process. This research contributes to sport management by providing deeper understanding of how participant sport, specifically long-distance running events, is priced and how pricing decisions influence consumer behaviors. Results additionally provide practical insight for running event organizers seeking to improve or enhance pricing policies and revenue management by understanding both common and atypical practices in use throughout the running event industry. Finally the current research lays a foundation for a stream of future research building on findings from two studies and data generated in the process of addressing the overarching research questions.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369794342Subjects--Topical Terms:

1180497
Sports Management.
Index Terms--Genre/Form:

554714
Electronic books.

Pricing Participant Sport : = The Pricing Development Process in Long-Distance Running Events.
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500 $a Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
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502 $a Thesis (D.B.A.)--Temple University, 2017.
504 $a Includes bibliographical references
520 $a The current research investigates pricing practices and consumer behavior in long-distance running events. Two studies address (1) current practices in pricing and registration policies for long-distance running events, and (2) factors that influence the decision-making process by which event organizers develop, adopt, and implement particular pricing policies. Study One involves a descriptive census of policies currently in use for a comprehensive list of running events in the United States that include races at the full or half marathon distance. Study Two adopts a multi-case study approach based on semi-structured interviews of running event organizers, supplemented by additional organizational documents, to investigate the pricing and registration policy development process. Collectively, these two studies examine the what, the why, and the how of pricing policy development in long-distance running events. Based on study findings, a conceptual model was developed incorporating major sources of influence (organizational, consumer, environmental, and event) on the pricing policy development process. This research contributes to sport management by providing deeper understanding of how participant sport, specifically long-distance running events, is priced and how pricing decisions influence consumer behaviors. Results additionally provide practical insight for running event organizers seeking to improve or enhance pricing policies and revenue management by understanding both common and atypical practices in use throughout the running event industry. Finally the current research lays a foundation for a stream of future research building on findings from two studies and data generated in the process of addressing the overarching research questions.
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538 $a Mode of access: World Wide Web
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