語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Two Essays on the Impact of Memory o...
~
Bentley, Kara.
Two Essays on the Impact of Memory on Consumer Well-Being and Self-Definition.
紀錄類型:
書目-語言資料,手稿 : Monograph/item
正題名/作者:
Two Essays on the Impact of Memory on Consumer Well-Being and Self-Definition./
作者:
Bentley, Kara.
面頁冊數:
1 online resource (107 pages)
附註:
Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
標題:
Marketing. -
電子資源:
click for full text (PQDT)
ISBN:
9780355072242
Two Essays on the Impact of Memory on Consumer Well-Being and Self-Definition.
Bentley, Kara.
Two Essays on the Impact of Memory on Consumer Well-Being and Self-Definition.
- 1 online resource (107 pages)
Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
Thesis (Ph.D.)--University of South Carolina, 2017.
Includes bibliographical references
Consumer memory is an important variable for marketers to study because it is well documented that memories influence consumer attitudes, preferences, and behavioral intentions (Chattopadhyay and Alba 1988). In my dissertation, I focus on two specific types of consumer memories that are important for consumer well-being and self-definition---memories of shared (social) experiences and memories of special experiences. In my first essay, I contend that shared experiences are remembered better than individual experiences because of their positive impact on consumer well-being, while in my second essay, I investigate the manner in which memories of special experiences, which are inherently important for self-definition and well-being, are protected from contamination.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018
Mode of access: World Wide Web
ISBN: 9780355072242Subjects--Topical Terms:
557931
Marketing.
Index Terms--Genre/Form:
554714
Electronic books.
Two Essays on the Impact of Memory on Consumer Well-Being and Self-Definition.
LDR
:04170ntm a2200349K 4500
001
915460
005
20180803131930.5
006
m o u
007
cr mn||||a|a||
008
190606s2017 xx obm 000 0 eng d
020
$a
9780355072242
035
$a
(MiAaPQ)AAI10263174
035
$a
(MiAaPQ)sc:14960
035
$a
AAI10263174
040
$a
MiAaPQ
$b
eng
$c
MiAaPQ
100
1
$a
Bentley, Kara.
$3
1188817
245
1 0
$a
Two Essays on the Impact of Memory on Consumer Well-Being and Self-Definition.
264
0
$c
2017
300
$a
1 online resource (107 pages)
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
500
$a
Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
500
$a
Adviser: Priyali Rajagopal.
502
$a
Thesis (Ph.D.)--University of South Carolina, 2017.
504
$a
Includes bibliographical references
520
$a
Consumer memory is an important variable for marketers to study because it is well documented that memories influence consumer attitudes, preferences, and behavioral intentions (Chattopadhyay and Alba 1988). In my dissertation, I focus on two specific types of consumer memories that are important for consumer well-being and self-definition---memories of shared (social) experiences and memories of special experiences. In my first essay, I contend that shared experiences are remembered better than individual experiences because of their positive impact on consumer well-being, while in my second essay, I investigate the manner in which memories of special experiences, which are inherently important for self-definition and well-being, are protected from contamination.
520
$a
Essay 1 investigates the impact of social context on consumer memory. Specifically, I consider how shared (versus individual) experiences can lead to more accessible memories, i.e. I document a social bias in consumer memory. I suggest that shared memories are more accessible than memories of individual experiences because they fulfill belongingness needs, build self-esteem, and contribute to a positive self-definition to a greater extent than memories of individual experiences. I also provide evidence that the social bias is more pronounced for memories of positive, rather than negative, experiences such that consumers remember shared/positive memories better than individual positive. Interestingly, I find the opposite pattern of results for memories of negative experience such that individual/negative memories are remembered better that shared/negative. I suggest that a correlation between shared experience and wellbeing exists such that social context amplifies both the benefits of a positive memory, but also the threat posed by a negative memory, to wellbeing, thereby motivating enhanced recall of shared positive but not shared negative experiences.
520
$a
In Essay 2, I turn my focus to another aspect of consumer memory--strategic memory protection. Past research has found that memories of special experiences can be viewed as assets because of the utility that recollection provides and because of their importance for self-definition (Elster and Loewenstein 1992). Further, it has been shown that consumers will strategically protect memories that they view in this manner from contamination (Zauberman, Ratner, and Kim 2009). In my research, I examine memory protection more closely by documenting the type of contamination that special memories are protected from, the process underlying memory protection, and the implications that memory protection strategies have for marketers. I find that memories of special experiences are protected only from contamination by non-special, but not additional special, cues and propose that this type of protection occurs as a means of protecting their sense of self, since memories of special experiences are used for self-definition.
533
$a
Electronic reproduction.
$b
Ann Arbor, Mich. :
$c
ProQuest,
$d
2018
538
$a
Mode of access: World Wide Web
650
4
$a
Marketing.
$3
557931
650
4
$a
Psychology.
$3
555998
655
7
$a
Electronic books.
$2
local
$3
554714
690
$a
0338
690
$a
0621
710
2
$a
ProQuest Information and Learning Co.
$3
1178819
710
2
$a
University of South Carolina.
$b
Business Administration.
$3
1181049
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10263174
$z
click for full text (PQDT)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入