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The Impact of Consumer Insecurity on...
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Temple University.
The Impact of Consumer Insecurity on Product Evaluation.
紀錄類型:
書目-語言資料,手稿 : Monograph/item
正題名/作者:
The Impact of Consumer Insecurity on Product Evaluation./
作者:
Keech, Jessica.
面頁冊數:
1 online resource (161 pages)
附註:
Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
標題:
Marketing. -
電子資源:
click for full text (PQDT)
ISBN:
9781369793734
The Impact of Consumer Insecurity on Product Evaluation.
Keech, Jessica.
The Impact of Consumer Insecurity on Product Evaluation.
- 1 online resource (161 pages)
Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
Thesis (Ph.D.)--Temple University, 2017.
Includes bibliographical references
This two essay dissertation explores the impact that various types of consumer insecurity have on response to and evaluation of products. Consumer insecurity has long been noted as an influence on consumption behavior; however, this research examines it from two specific angles -- materialism level and economic insecurity level of the consumer. Literature suggests that one of the major antecedents of materialism is insecurity. Therefore, Essay 1 focuses on the impact that consumers' materialism levels have on the evaluation of a sustainable luxury product. Five experiments demonstrate that although the product is originally valued less than its traditional counterpart, positioning it as essentially providing the same status benefits as its non-sustainable counterpart increased its value amongst materialistic consumers. Promoting the ethicality of the sustainable luxury product actually hurt its valuation amongst consumers high in materialism. Essay 2 examines the effect that economic insecurity has on consumer response to products. This research suggests that economically insecure consumers notice the brand gendered characteristics of products more so in comparison to more economically secure consumers. Initial support is also found for an association between more economically insecure consumers and a preference for gendered products. The results of both essays demonstrate the noticeable effects that feelings of insecurity have on consumer responses to products.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018
Mode of access: World Wide Web
ISBN: 9781369793734Subjects--Topical Terms:
557931
Marketing.
Index Terms--Genre/Form:
554714
Electronic books.
The Impact of Consumer Insecurity on Product Evaluation.
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Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
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Adviser: Maureen Morrin.
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Thesis (Ph.D.)--Temple University, 2017.
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Includes bibliographical references
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This two essay dissertation explores the impact that various types of consumer insecurity have on response to and evaluation of products. Consumer insecurity has long been noted as an influence on consumption behavior; however, this research examines it from two specific angles -- materialism level and economic insecurity level of the consumer. Literature suggests that one of the major antecedents of materialism is insecurity. Therefore, Essay 1 focuses on the impact that consumers' materialism levels have on the evaluation of a sustainable luxury product. Five experiments demonstrate that although the product is originally valued less than its traditional counterpart, positioning it as essentially providing the same status benefits as its non-sustainable counterpart increased its value amongst materialistic consumers. Promoting the ethicality of the sustainable luxury product actually hurt its valuation amongst consumers high in materialism. Essay 2 examines the effect that economic insecurity has on consumer response to products. This research suggests that economically insecure consumers notice the brand gendered characteristics of products more so in comparison to more economically secure consumers. Initial support is also found for an association between more economically insecure consumers and a preference for gendered products. The results of both essays demonstrate the noticeable effects that feelings of insecurity have on consumer responses to products.
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http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10271945
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click for full text (PQDT)
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