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Effects of Visual Design in Beef Seedstock Ads on Trust, Credibility, and Intent to Seek More Information.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Effects of Visual Design in Beef Seedstock Ads on Trust, Credibility, and Intent to Seek More Information./
Author:	Marley, Morgan Lynn.
Description:	1 online resource (137 pages)
Notes:	Source: Masters Abstracts International, Volume: 58-02.
Contained By:	Masters Abstracts International58-02(E).
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780438405455

Effects of Visual Design in Beef Seedstock Ads on Trust, Credibility, and Intent to Seek More Information.
Marley, Morgan Lynn.

Effects of Visual Design in Beef Seedstock Ads on Trust, Credibility, and Intent to Seek More Information. - 1 online resource (137 pages)

Source: Masters Abstracts International, Volume: 58-02.

Thesis (M.S.)--Colorado State University, 2018.

Includes bibliographical references

This study was intended to analyze the effect of a visual design on the viewer's trust, credibility, and intent to seek more information among Angus cattle producers. To test this relationship, 561 beef producers were recruited from Angus Media subscribers. The independent variables in this study were comprised of graphic design principles -- unity, emphasis, and perceptual forces. A post-test only with control group experimental design was conducted to gather experimental data. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence viewers perceptions of trust and credibility or intent to seek more information. However, one of our research questions did reveal stronger designed ads are significantly related to trust. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups. For future studies, we recommend a replication of this study with no brand description used in the experiment.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780438405455Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Effects of Visual Design in Beef Seedstock Ads on Trust, Credibility, and Intent to Seek More Information.
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245 1 0 $a Effects of Visual Design in Beef Seedstock Ads on Trust, Credibility, and Intent to Seek More Information.
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300 $a 1 online resource (137 pages)
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500 $a Source: Masters Abstracts International, Volume: 58-02.
500 $a Adviser: Katie Abrams.
502 $a Thesis (M.S.)--Colorado State University, 2018.
504 $a Includes bibliographical references
520 $a This study was intended to analyze the effect of a visual design on the viewer's trust, credibility, and intent to seek more information among Angus cattle producers. To test this relationship, 561 beef producers were recruited from Angus Media subscribers. The independent variables in this study were comprised of graphic design principles -- unity, emphasis, and perceptual forces. A post-test only with control group experimental design was conducted to gather experimental data. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence viewers perceptions of trust and credibility or intent to seek more information. However, one of our research questions did reveal stronger designed ads are significantly related to trust. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups. For future studies, we recommend a replication of this study with no brand description used in the experiment.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
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650 4 $a Agriculture. $3 660421
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
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710 2 $a Colorado State University. $b Journalism and Media Communication. $3 1179348
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