國立虎尾科技大學 |

Value Chain Marketing = A Marketing Strategy to Overcome Immediate Customer Innovation Resistance /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Value Chain Marketing/ by Stephanie Hintze.
其他題名:	A Marketing Strategy to Overcome Immediate Customer Innovation Resistance /
作者:	Hintze, Stephanie.
面頁冊數:	XX, 259 p. 91 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-319-11376-0
ISBN:	9783319113760

Value Chain Marketing = A Marketing Strategy to Overcome Immediate Customer Innovation Resistance /
Hintze, Stephanie.

Value Chain MarketingA Marketing Strategy to Overcome Immediate Customer Innovation Resistance /[electronic resource] :by Stephanie Hintze. - 1st ed. 2015. - XX, 259 p. 91 illus.online resource. - Contributions to Management Science,1431-1941. - Contributions to Management Science,.

Focus and Scope: Introduction -- Conceptual and Methodological Foundation: Dealing with Value Chains -- Marketing Supplier Innovations -- Research Design and Methodology -- Qualitative Studies: Pilot Study -- Case Study -- Computational Modeling: Agent-Based Simulation Study -- Integrating Findings: Discussion of Findings -- Conclusions -- Appendix: Details - Pilot Study -- Details - Case Study -- Details - Agent-Based Simulation Study.

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

ISBN: 9783319113760

Standard No.: 10.1007/978-3-319-11376-0doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Value Chain Marketing = A Marketing Strategy to Overcome Immediate Customer Innovation Resistance /
LDR:02476nam a22004215i 4500 001 969618
003 DE-He213
005 20200919034740.0
007 cr nn 008mamaa
008 201211s2015 gw | s |||| 0|eng d
020 $a 9783319113760 $9 978-3-319-11376-0
024 7 $a 10.1007/978-3-319-11376-0 $2 doi
035 $a 978-3-319-11376-0
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Hintze, Stephanie. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1064932
245 1 0 $a Value Chain Marketing $h [electronic resource] : $b A Marketing Strategy to Overcome Immediate Customer Innovation Resistance / $c by Stephanie Hintze.
250 $a 1st ed. 2015.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a XX, 259 p. 91 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Contributions to Management Science, $x 1431-1941
505 0 $a Focus and Scope: Introduction -- Conceptual and Methodological Foundation: Dealing with Value Chains -- Marketing Supplier Innovations -- Research Design and Methodology -- Qualitative Studies: Pilot Study -- Case Study -- Computational Modeling: Agent-Based Simulation Study -- Integrating Findings: Discussion of Findings -- Conclusions -- Appendix: Details - Pilot Study -- Details - Case Study -- Details - Agent-Based Simulation Study.
520 $a Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.
650 0 $a Marketing. $3 557931
650 0 $a Management. $3 558618
650 0 $a Industrial management. $3 556510
650 0 $a Computer simulation. $3 560190
650 2 4 $a Innovation/Technology Management. $3 786196
650 2 4 $a Simulation and Modeling. $3 669249
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319113777
776 0 8 $i Printed edition: $z 9783319113753
776 0 8 $i Printed edition: $z 9783319384788
830 0 $a Contributions to Management Science, $x 1431-1941 $3 1253929
856 4 0 $u https://doi.org/10.1007/978-3-319-11376-0
912 $a ZDB-2-SBE
912 $a ZDB-2-SXBM
950 $a Business and Economics (SpringerNature-11643)
950 $a Business and Management (R0) (SpringerNature-43719)