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Heritage marketing

ProQuest (Firm)

Heritage marketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Heritage marketing/ Shashi Misiura.
Author:	Misiura, Shashi.
Published:	Amsterdam ;Elsevier/Butterworth-Heinemann, : 2006.,
Description:	xvi, 280 p. :ill., maps. :
Subject:	Marketing. -
Online resource:	Click to View

Heritage marketing
Misiura, Shashi.

Heritage marketing[electronic resource] /Shashi Misiura. - Amsterdam ;Elsevier/Butterworth-Heinemann,2006. - xvi, 280 p. :ill., maps.

Includes bibliographical references (p. [271]-274) and index.

1. Heritage marketing - an introduction -- 2. Environmental factors -- 3. Market segmentation and target marketing in the heritage industry -- 4. The marketing mix and heritage tourism -- 5. The marketing mix and food and drink heritage -- 6. Company heritage marketing.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: CC135 / .M57 2006

Heritage marketing
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035 $a (Au-PeEL)EBL269939
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035 $a EBC269939
040 $a MiAaPQ $c MiAaPQ $d MiAaPQ
050 4 $a CC135 $b .M57 2006
100 1 $a Misiura, Shashi. $3 656929
245 1 0 $a Heritage marketing $h [electronic resource] / $c Shashi Misiura.
260 $a Amsterdam ; $a Boston : $b Elsevier/Butterworth-Heinemann, $c 2006.
300 $a xvi, 280 p. : $b ill., maps.
504 $a Includes bibliographical references (p. [271]-274) and index.
505 0 $a 1. Heritage marketing - an introduction -- 2. Environmental factors -- 3. Market segmentation and target marketing in the heritage industry -- 4. The marketing mix and heritage tourism -- 5. The marketing mix and food and drink heritage -- 6. Company heritage marketing.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Marketing. $3 557931
650 0 $a Historic sites. $3 656930
650 0 $a Heritage tourism. $3 562444
650 0 $a Cultural property $x Protection. $3 558604
655 4 $a Electronic books. $2 local $3 554714
710 2 $a ProQuest (Firm) $3 1133097
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=269939 $z Click to View

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