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Heritage marketing
~
ProQuest (Firm)
Heritage marketing
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Heritage marketing/ Shashi Misiura.
作者:
Misiura, Shashi.
出版者:
Amsterdam ;Elsevier/Butterworth-Heinemann, : 2006.,
面頁冊數:
xvi, 280 p. :ill., maps. :
標題:
Marketing. -
電子資源:
Click to View
Heritage marketing
Misiura, Shashi.
Heritage marketing
[electronic resource] /Shashi Misiura. - Amsterdam ;Elsevier/Butterworth-Heinemann,2006. - xvi, 280 p. :ill., maps.
Includes bibliographical references (p. [271]-274) and index.
1. Heritage marketing - an introduction -- 2. Environmental factors -- 3. Market segmentation and target marketing in the heritage industry -- 4. The marketing mix and heritage tourism -- 5. The marketing mix and food and drink heritage -- 6. Company heritage marketing.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
557931
Marketing.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: CC135 / .M57 2006
Heritage marketing
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Click to View
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