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Business marketing : = connecting st...

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Dwyer, F. Robert.

Business marketing : = connecting strategy, relationships, and learning /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Business marketing :/ F. Robert Dwyer, John F. Tanner, Jr.
其他題名:	connecting strategy, relationships, and learning /
作者:	Dwyer, F. Robert.
其他作者:	Tanner, John F.
出版者:	Boston :McGraw-Hill, : 2009.,
面頁冊數:	xxv, 678 p. :ill. ; : 26 cm.;
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html
ISBN:	0071263438 (MIE : pbk.)

Business marketing : = connecting strategy, relationships, and learning /
Dwyer, F. Robert.

Business marketing :connecting strategy, relationships, and learning /F. Robert Dwyer, John F. Tanner, Jr. - 4th ed. - Boston :McGraw-Hill,2009. - xxv, 678 p. :ill. ;26 cm.

Includes bibliographical references (p. 653-661) and index.

ISBN: 0071263438 (MIE : pbk.)

LCCN: 2007049241Subjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415 / .D92 2009

Dewey Class. No.: 658.8

Business marketing : = connecting strategy, relationships, and learning /
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035 $a (OCoLC)182716623
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245 1 0 $a Business marketing : $b connecting strategy, relationships, and learning / $c F. Robert Dwyer, John F. Tanner, Jr.
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300 $a xxv, 678 p. : $b ill. ; $c 26 cm.
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700 1 $a Tanner, John F. $3 632664
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