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Entrepreneurial Marketing for SMEs

SpringerLink (Online service)

Entrepreneurial Marketing for SMEs

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Entrepreneurial Marketing for SMEs/ by Luca Cacciolatti, Soo Hee Lee.
作者:	Cacciolatti, Luca.
其他作者:	Lee, Soo Hee.
面頁冊數:	X, 215 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1057/9781137532589
ISBN:	9781137532589

Entrepreneurial Marketing for SMEs
Cacciolatti, Luca.

Entrepreneurial Marketing for SMEs[electronic resource] /by Luca Cacciolatti, Soo Hee Lee. - 1st ed. 2015. - X, 215 p.online resource.

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

ISBN: 9781137532589

Standard No.: 10.1057/9781137532589doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Entrepreneurial Marketing for SMEs
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