國立虎尾科技大學 |

Fuzzy Classification of Online Customers

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Fuzzy Classification of Online Customers/ by Nicolas Werro.
Author:	Werro, Nicolas.
Description:	XIII, 141 p. 65 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Information technology. -
Online resource:	https://doi.org/10.1007/978-3-319-15970-6
ISBN:	9783319159706

Fuzzy Classification of Online Customers
Werro, Nicolas.

Fuzzy Classification of Online Customers[electronic resource] /by Nicolas Werro. - 1st ed. 2015. - XIII, 141 p. 65 illus.online resource. - Fuzzy Management Methods,2196-4130. - Fuzzy Management Methods,.

Introduction -- Fuzzy Set Theory -- Relational Databases and Fuzzy Classification -- Customer Relationship Management -- Fuzzy Customer Classes -- Fuzzy Classification Applied to Online Shops -- fCQL Toolkit -- Conclusion.

This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory, and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.

ISBN: 9783319159706

Standard No.: 10.1007/978-3-319-15970-6doiSubjects--Topical Terms:

559429
Information technology.

LC Class. No.: HF54.5-54.56

Dewey Class. No.: 650

Fuzzy Classification of Online Customers
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