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The Impact of Necessity on Consumer ...

Temple University.

The Impact of Necessity on Consumer Behavior.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	The Impact of Necessity on Consumer Behavior./
作者:	Abt, John M.
面頁冊數:	1 online resource (102 pages)
附註:	Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
標題:	Marketing. -
電子資源:	click for full text (PQDT)
ISBN:	9781369793581

The Impact of Necessity on Consumer Behavior.
Abt, John M.

The Impact of Necessity on Consumer Behavior. - 1 online resource (102 pages)

Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.

Thesis (Ph.D.)--Temple University, 2017.

Includes bibliographical references

I find that a bad reputation is not necessarily bad for business. I argue that a bad corporate reputation is less likely to hurt sales of tangible goods than intangible services, because assessing quality for the latter is inherently difficult and customers often rely on seller reputation to choose providers. I also argue that a necessary product is less likely to be adversely impacted than a discretionary one because in many cases the customers cannot avoid purchase of the product.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369793581Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

The Impact of Necessity on Consumer Behavior.
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245 1 4 $a The Impact of Necessity on Consumer Behavior.
264 0 $c 2017
300 $a 1 online resource (102 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
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500 $a Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
500 $a Adviser: Sudipta Basu.
502 $a Thesis (Ph.D.)--Temple University, 2017.
504 $a Includes bibliographical references
520 $a I find that a bad reputation is not necessarily bad for business. I argue that a bad corporate reputation is less likely to hurt sales of tangible goods than intangible services, because assessing quality for the latter is inherently difficult and customers often rely on seller reputation to choose providers. I also argue that a necessary product is less likely to be adversely impacted than a discretionary one because in many cases the customers cannot avoid purchase of the product.
520 $a I find that product necessity strongly affects consumer opinions and behavior. I argue that consumers "like" firms that offer products they want more than firms that offer products they need but that these opinions do not necessarily drive purchase behavior. I partition firms included in a well-established, corporate reputational survey into those that offer basic needs, perceived necessities and discretionary products. I find that consumers rate firms that offer discretionary products higher than firms that offer necessary products. Despite this tendency, firms that offer discretionary products and necessary products have similar profitability.
520 $a Lastly, while consumers dislike price increases, they are more likely to repurchase basic needs than perceived necessities or discretionary products, arguably because they have no choice for the former.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Temple University. $b Business Administration. $3 1188826
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10271151 $z click for full text (PQDT)

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