國立虎尾科技大學 |

The Marketing of World War II in the US, 1939-1946 = A Business History of the US Government and the Media and Entertainment Industries /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Marketing of World War II in the US, 1939-1946/ by Albert N. Greco.
其他題名:	A Business History of the US Government and the Media and Entertainment Industries /
作者:	Greco, Albert N.
面頁冊數:	XX, 147 p. 1 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	History of World War II and the Holocaust. -
電子資源:	https://doi.org/10.1007/978-3-030-39519-3
ISBN:	9783030395193

The Marketing of World War II in the US, 1939-1946 = A Business History of the US Government and the Media and Entertainment Industries /
Greco, Albert N.

The Marketing of World War II in the US, 1939-1946A Business History of the US Government and the Media and Entertainment Industries /[electronic resource] :by Albert N. Greco. - 1st ed. 2020. - XX, 147 p. 1 illus.online resource.

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

ISBN: 9783030395193

Standard No.: 10.1007/978-3-030-39519-3doiSubjects--Topical Terms:

1104954
History of World War II and the Holocaust.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

The Marketing of World War II in the US, 1939-1946 = A Business History of the US Government and the Media and Entertainment Industries /
LDR:02709nam a22003975i 4500 001 1020202
003 DE-He213
005 20200703194447.0
007 cr nn 008mamaa
008 210318s2020 gw | s |||| 0|eng d
020 $a 9783030395193 $9 978-3-030-39519-3
024 7 $a 10.1007/978-3-030-39519-3 $2 doi
035 $a 978-3-030-39519-3
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Greco, Albert N. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1300695
245 1 4 $a The Marketing of World War II in the US, 1939-1946 $h [electronic resource] : $b A Business History of the US Government and the Media and Entertainment Industries / $c by Albert N. Greco.
250 $a 1st ed. 2020.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2020.
300 $a XX, 147 p. 1 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
520 $a From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
650 2 4 $a History of World War II and the Holocaust. $3 1104954
650 0 $a World War, 1939-1945. $3 653953
650 0 $a Marketing. $3 557931
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030395186
776 0 8 $i Printed edition: $z 9783030395209
776 0 8 $i Printed edition: $z 9783030395216
856 4 0 $u https://doi.org/10.1007/978-3-030-39519-3
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)