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Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park./
Author:	Salem, Nidal.
Description:	1 online resource (74 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
Subject:	Design. -
Online resource:	click for full text (PQDT)
ISBN:	9780438091429

Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park.
Salem, Nidal.

Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park. - 1 online resource (74 pages)

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.F.A.)--Kent State University, 2018.

Includes bibliographical references

With low Millennial visitation rates to Cuyahoga Valley National Park (CVNP), this study set out to employ design thinking to explore the surrounding cities' Millennial generation. This was to aid in evaluating and understanding how and in what ways CVNP could better connect with this target audience. Secondary and primary research created an abundance of Young Millennial data. This information was then used to find potential inclusion tactics, as well as to communicate strategies for building and strengthening CVNP's relevancy with this demographic. Young Millennial data reflected how the lack of audience segmentation negatively affected CVNP's Millennial visitation rate within the park. After discovering what CVNP's greatest needs and desires were, further insight directed development of a segmented social media marketing strategy and visual guide. The solutions served as successful functional tools, adequate for aiding toward building relevant content, choosing appropriate distribution channels, analyzing metrics and implementing creative tactics toward virality. Using the iterative design thinking process of inspiration, synthesis, ideation and implementation proved to successfully guide in acquiring crucial Young Millennial data, as well as creating a progressive solution aimed at bridging audience segmentation gaps.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780438091429Subjects--Topical Terms:

595500
Design.
Index Terms--Genre/Form:

554714
Electronic books.

Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park.
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245 1 0 $a Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park.
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500 $a Source: Masters Abstracts International, Volume: 57-06.
500 $a Adviser: Sanda Katila.
502 $a Thesis (M.F.A.)--Kent State University, 2018.
504 $a Includes bibliographical references
520 $a With low Millennial visitation rates to Cuyahoga Valley National Park (CVNP), this study set out to employ design thinking to explore the surrounding cities' Millennial generation. This was to aid in evaluating and understanding how and in what ways CVNP could better connect with this target audience. Secondary and primary research created an abundance of Young Millennial data. This information was then used to find potential inclusion tactics, as well as to communicate strategies for building and strengthening CVNP's relevancy with this demographic. Young Millennial data reflected how the lack of audience segmentation negatively affected CVNP's Millennial visitation rate within the park. After discovering what CVNP's greatest needs and desires were, further insight directed development of a segmented social media marketing strategy and visual guide. The solutions served as successful functional tools, adequate for aiding toward building relevant content, choosing appropriate distribution channels, analyzing metrics and implementing creative tactics toward virality. Using the iterative design thinking process of inspiration, synthesis, ideation and implementation proved to successfully guide in acquiring crucial Young Millennial data, as well as creating a progressive solution aimed at bridging audience segmentation gaps.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Design. $3 595500
650 4 $a Communication. $3 556422
650 4 $a Recreation. $3 559433
650 4 $a Environmental management. $3 557131
650 4 $a Marketing. $3 557931
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10871363 $z click for full text (PQDT)