國立虎尾科技大學 |

Political Marketing in the 2020 U.S. Presidential Election

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Political Marketing in the 2020 U.S. Presidential Election/ edited by Jamie Gillies.
其他作者:	Gillies, Jamie.
面頁冊數:	XV, 150 p. 12 illus., 10 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Political Communication. -
電子資源:	https://doi.org/10.1007/978-3-030-86559-7
ISBN:	9783030865597

Political Marketing in the 2020 U.S. Presidential Election
Political Marketing in the 2020 U.S. Presidential Election[electronic resource] /edited by Jamie Gillies. - 1st ed. 2022. - XV, 150 p. 12 illus., 10 illus. in color.online resource. - Palgrave Studies in Political Marketing and Management. - Palgrave Studies in Political Marketing and Management.

Introduction: The Right Candidate at the Worst Time -- 1. Playing Catch Up from a Basement in Delaware: How the Biden Campaign Marketed ‘Joe’ -- 2. Replicating The 2016 “Lightning in a Bottle” Political Moment: Biden, Trump and Winning the U.S. Presidency -- 3. The 2020 Campaign: Candidates in a New World -- 4. Trump’s Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing -- 5. Democracy and Disinformation: An Analysis of Trump’s 2020 Reelection Campaign -- 6. Donald Trump: The Brand, the Disjunctive Leader and Brand Ethics -- 7. Trump, Populism and the Pandemic -- Conclusion: The 2020 Election and Aftermath was One for the Ages. .

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of Political Marketing in the 2016 U.S. Presidential Election (2017) and co-editor of Political Marketing in the 2019 Canadian Federal Election (2019).

ISBN: 9783030865597

Standard No.: 10.1007/978-3-030-86559-7doiSubjects--Topical Terms:

1021254
Political Communication.

LC Class. No.: JK1-9993

Dewey Class. No.: 320.9

Political Marketing in the 2020 U.S. Presidential Election
LDR:03851nam a22004215i 4500 001 1091699
003 DE-He213
005 20220114082734.0
007 cr nn 008mamaa
008 221228s2022 sz | s |||| 0|eng d
020 $a 9783030865597 $9 978-3-030-86559-7
024 7 $a 10.1007/978-3-030-86559-7 $2 doi
035 $a 978-3-030-86559-7
050 4 $a JK1-9993
050 4 $a JL1-3899
072 7 $a JP $2 bicssc
072 7 $a 1K $2 bicssc
072 7 $a POL000000 $2 bisacsh
072 7 $a JP $x 1K $2 thema
082 0 4 $a 320.9 $2 23
245 1 0 $a Political Marketing in the 2020 U.S. Presidential Election $h [electronic resource] / $c edited by Jamie Gillies.
250 $a 1st ed. 2022.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2022.
300 $a XV, 150 p. 12 illus., 10 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Palgrave Studies in Political Marketing and Management
505 0 $a Introduction: The Right Candidate at the Worst Time -- 1. Playing Catch Up from a Basement in Delaware: How the Biden Campaign Marketed ‘Joe’ -- 2. Replicating The 2016 “Lightning in a Bottle” Political Moment: Biden, Trump and Winning the U.S. Presidency -- 3. The 2020 Campaign: Candidates in a New World -- 4. Trump’s Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing -- 5. Democracy and Disinformation: An Analysis of Trump’s 2020 Reelection Campaign -- 6. Donald Trump: The Brand, the Disjunctive Leader and Brand Ethics -- 7. Trump, Populism and the Pandemic -- Conclusion: The 2020 Election and Aftermath was One for the Ages. .
520 $a This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of Political Marketing in the 2016 U.S. Presidential Election (2017) and co-editor of Political Marketing in the 2019 Canadian Federal Election (2019).
650 2 4 $a Political Communication. $3 1021254
650 2 4 $a Electoral Politics. $3 1105083
650 1 4 $a American Politics. $3 1365837
650 0 $a Communication in politics. $3 556396
650 0 $a Management. $3 558618
650 0 $a Marketing. $3 557931
650 0 $a Elections. $3 555219
650 0 $a America—Politics and government. $3 1365836
700 1 $a Gillies, Jamie. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1290806
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030865580
776 0 8 $i Printed edition: $z 9783030865603
830 0 $a Palgrave Studies in Political Marketing and Management $3 1266759
856 4 0 $u https://doi.org/10.1007/978-3-030-86559-7
912 $a ZDB-2-POS
912 $a ZDB-2-SXPI
950 $a Political Science and International Studies (SpringerNature-41174)
950 $a Political Science and International Studies (R0) (SpringerNature-43724)