國立虎尾科技大學 |

Research Methodology in Marketing = Theory Development, Empirical Approaches and Philosophy of Science Considerations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Research Methodology in Marketing/ by Martin Eisend, Alfred Kuss.
其他題名:	Theory Development, Empirical Approaches and Philosophy of Science Considerations /
作者:	Eisend, Martin.
其他作者:	Kuss, Alfred.
面頁冊數:	IX, 238 p. 65 illus., 1 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-030-10794-9
ISBN:	9783030107949

Research Methodology in Marketing = Theory Development, Empirical Approaches and Philosophy of Science Considerations /
Eisend, Martin.

Research Methodology in MarketingTheory Development, Empirical Approaches and Philosophy of Science Considerations /[electronic resource] :by Martin Eisend, Alfred Kuss. - 1st ed. 2019. - IX, 238 p. 65 illus., 1 illus. in color.online resource.

1. Introduction -- 2. Nature and Relevance of Theories -- 3. Scientific Realism -- 4. Theory Building -- 5. Theory Testing -- 6. Data Collection: Operationalization, Measurement, and Sampling -- 7. Hypotheses and Models -- 8. Test of Causal Relationships -- 9. Generalization -- 10. Research Ethics.

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

ISBN: 9783030107949

Standard No.: 10.1007/978-3-030-10794-9doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Research Methodology in Marketing = Theory Development, Empirical Approaches and Philosophy of Science Considerations /
LDR:02239nam a22003975i 4500 001 1015182
003 DE-He213
005 20200701191045.0
007 cr nn 008mamaa
008 210106s2019 gw | s |||| 0|eng d
020 $a 9783030107949 $9 978-3-030-10794-9
024 7 $a 10.1007/978-3-030-10794-9 $2 doi
035 $a 978-3-030-10794-9
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Eisend, Martin. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 883458
245 1 0 $a Research Methodology in Marketing $h [electronic resource] : $b Theory Development, Empirical Approaches and Philosophy of Science Considerations / $c by Martin Eisend, Alfred Kuss.
250 $a 1st ed. 2019.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2019.
300 $a IX, 238 p. 65 illus., 1 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a 1. Introduction -- 2. Nature and Relevance of Theories -- 3. Scientific Realism -- 4. Theory Building -- 5. Theory Testing -- 6. Data Collection: Operationalization, Measurement, and Sampling -- 7. Hypotheses and Models -- 8. Test of Causal Relationships -- 9. Generalization -- 10. Research Ethics.
520 $a This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
650 0 $a Marketing. $3 557931
650 0 $a Research—Moral and ethical aspects. $3 1266699
650 0 $a Sociology—Research. $3 1266698
650 2 4 $a Research Ethics. $3 1106279
650 2 4 $a Research Methodology. $3 1106280
700 1 $a Kuss, Alfred. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1290487
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030107932
776 0 8 $i Printed edition: $z 9783030107956
856 4 0 $u https://doi.org/10.1007/978-3-030-10794-9
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)