Eisend, Martin.

Overview

Works:	1 works in 5 publications in 1 languages

Titles

Advances in Advertising Research IX = Power to Consumers / by: Cauberghe, Verolien.; Hudders, Liselot.; SpringerLink (Online service); Eisend, Martin. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/edt]

Advances in Advertising Research (Vol. VI) = The Digital, the Classic, the Subtle, and the Alternative / by: Eisend, Martin.; Verlegh, Peeter.; Voorveld, Hilde.; SpringerLink (Online service) (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/edt]

Advances in Advertising Research VIII = challenges in an sge of dis-engagement / by: Workshop on the Preservation of Stability under Discretization ((2001 :); Eisend, Martin.; Zabkar, Vesna.; SpringerLink (Online service) (Language materials, printed)

Advances in advertising research. = bridging the gap between advertising academia and practice /. Vol. VII by: SpringerLink (Online service); Christodoulides, George.; Eisend, Martin.; Stathopoulou, Anastasia. (Language materials, printed)

Research Methodology in Marketing = Theory Development, Empirical Approaches and Philosophy of Science Considerations / by: Kuss, Alfred.; Eisend, Martin.; SpringerLink (Online service) (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/aut]

Grundlagen empirischer Forschung = Zur Methodologie in der Betriebswirtschaftslehre / by: SpringerLink (Online service); Kuß, Alfred.; Eisend, Martin. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/aut]

Dynamic Capabilities and Relationships = Discourses, Concepts, and Reflections / by: Söllner, Albrecht.; SpringerLink (Online service); Eisend, Martin.; Wagner, Heinz-Theo.; Bayón, Tomás.; Vodosek, Markus.; Koch, Jochen. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/edt]

Advances in advertising research. = the digital, the classic, the subtle, and the alternative /. (Vol. VI) by: Eisend, Martin.; Verlegh, Peeter.; Voorveld, Hilde.; SpringerLink (Online service) (Language materials, printed)

Advances in advertising research IX = power to consumers / by: Workshop on the Preservation of Stability under Discretization ((2001 :); Eisend, Martin.; Cauberghe, Verolien.; SpringerLink (Online service); Hudders, Liselot. (Language materials, printed)

Advances in advertising research (Vol. III) = current insights and future trends / by: Okazaki, Shintaro.; Eisend, Martin.; Langner, Tobias.; SpringerLink (Online service) (Language materials, printed)

Subjects

Industrial management. Planning. Research Ethics. Business Strategy/Leadership. Internet marketing. Branding. Manpower policy. Advertising. Research—Moral and ethical aspects. Human Resource Development. Economics/Management Science. Research Methodology. Business and Management, general. Marketing. Sociology—Research. Business and Management. Management. Leadership. Advertising Organization. Innovation/Technology Management. Management science. Motivation research (Marketing). Consumer Behavior. Online Marketing/Social Media. Business. Branding (Marketing).