Kuss, Alfred.
Overview
| Works: | 0 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Research Methodology in Marketing = Theory Development, Empirical Approaches and Philosophy of Science Considerations /
by:
SpringerLink (Online service); Kuss, Alfred.; Eisend, Martin.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/aut]
Strategic Marketing = Market-Oriented Corporate and Business Unit Planning /
by:
Reinecke, Sven.; Tomczak, Torsten.; Kuss, Alfred.; SpringerLink (Online service)
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/aut]