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Tourism Management, Marketing, and Development = Performance, Strategies, and Sustainability /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Tourism Management, Marketing, and Development/ edited by Marcello M. Mariani, Dimitrios Buhalis, Wojciech Czakon, Ourania Vitouladiti.
其他題名:	Performance, Strategies, and Sustainability /
其他作者:	Mariani, Marcello M.
面頁冊數:	IX, 292 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Management. -
電子資源:	https://doi.org/10.1057/9781137401854
ISBN:	9781137401854

Tourism Management, Marketing, and Development = Performance, Strategies, and Sustainability /
Tourism Management, Marketing, and DevelopmentPerformance, Strategies, and Sustainability /[electronic resource] :edited by Marcello M. Mariani, Dimitrios Buhalis, Wojciech Czakon, Ourania Vitouladiti. - 1st ed. 2016. - IX, 292 p.online resource.

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

ISBN: 9781137401854

Standard No.: 10.1057/9781137401854doiSubjects--Topical Terms:

558618
Management.

LC Class. No.: HD28-70

Dewey Class. No.: 658

Tourism Management, Marketing, and Development = Performance, Strategies, and Sustainability /
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