Services marketing : = integrating c...
Wilson, Alan M.

 

  • Services marketing : = integrating customer focus across the firm /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Services marketing :/ Alan Wilson ... [et al.].
    Reminder of title: integrating customer focus across the firm /
    other author: Wilson, Alan M.
    Published: London :McGraw-Hill Higher Education, : c2012.,
    Description: xxv, 559 p. :ill. (chiefly col.) ; : 27 cm.;
    Notes: Previous ed.: 2008.
    Subject: Service industries - Marketing. -
    ISBN: 9780077131715 (hbk.) :
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