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Services marketing : = integrating c...
~
Wilson, Alan M.
Services marketing : = integrating customer focus across the firm /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Services marketing :/ Alan Wilson ... [et al.].
Reminder of title:
integrating customer focus across the firm /
other author:
Wilson, Alan M.
Published:
London :McGraw-Hill Higher Education, : c2012.,
Description:
xxv, 559 p. :ill. (chiefly col.) ; : 27 cm.;
Notes:
Previous ed.: 2008.
Subject:
Service industries - Marketing. -
ISBN:
9780077131715 (hbk.) :
Services marketing : = integrating customer focus across the firm /
Services marketing :
integrating customer focus across the firm /Alan Wilson ... [et al.]. - 2nd European ed. - London :McGraw-Hill Higher Education,c2012. - xxv, 559 p. :ill. (chiefly col.) ;27 cm.
Previous ed.: 2008.
Includes bibliographical references and index.
ISBN: 9780077131715 (hbk.) :NT2488
Nat. Bib. No.: GBB1D3527bnbSubjects--Topical Terms:
633414
Service industries
--Marketing.
Dewey Class. No.: 658.8
Services marketing : = integrating customer focus across the firm /
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integrating customer focus across the firm /
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Previous ed.: 2008.
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658.8 S491 2012
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