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How to Cope with Ambivalence : = Sub-Dimensioning vs. Integration.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	How to Cope with Ambivalence :/
其他題名:	Sub-Dimensioning vs. Integration.
作者:	Park, Mi Jung.
面頁冊數:	1 online resource (120 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.
Contained By:	Dissertation Abstracts International79-02A(E).
標題:	Marketing. -
電子資源:	click for full text (PQDT)
ISBN:	9780355298185

How to Cope with Ambivalence : = Sub-Dimensioning vs. Integration.
Park, Mi Jung.

How to Cope with Ambivalence :Sub-Dimensioning vs. Integration. - 1 online resource (120 pages)

Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.

Thesis (Ph.D.)--Northwestern University, 2017.

Includes bibliographical references

This dissertation investigates two different decision-making strategies, which I label "sub-dimensioning" versus "integration" that individuals employ to cope with feelings of ambivalence. "Sub-dimensioning" is defined as a strategy that involves lower-level construals where an ambivalent decision-maker represents and evaluates an attitude object in terms of its dimensions of evaluation, whereas "integration" is a strategy with which a decision-maker attempts to integrate all the dimensions of evaluation to generate a single, comprehensive evaluation of the object. I hypothesize that the effectiveness of a strategy in reducing uncomfortable feelings of conflict relates to the motivational nature of these feelings: sub-dimensioning is more effective when the decision-maker is motivated by the aversion of impeded decision-making, whereas integration is more effective when motivated by the aversion of holding inconsistent evaluations. Five experiments provide empirical evidence of the hypothesized effects of strategy and motivation on resolution of feelings of ambivalence and its related outcomes. This dissertation contributes to the existing literature on ambivalence that commonly subscribes to the dissonance-reduction account of ambivalence by proposing a novel coping strategy, sub-dimensioning, that is specifically aimed at facilitating decisions in an ambivalent decision-making context.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355298185Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

How to Cope with Ambivalence : = Sub-Dimensioning vs. Integration.
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504 $a Includes bibliographical references
520 $a This dissertation investigates two different decision-making strategies, which I label "sub-dimensioning" versus "integration" that individuals employ to cope with feelings of ambivalence. "Sub-dimensioning" is defined as a strategy that involves lower-level construals where an ambivalent decision-maker represents and evaluates an attitude object in terms of its dimensions of evaluation, whereas "integration" is a strategy with which a decision-maker attempts to integrate all the dimensions of evaluation to generate a single, comprehensive evaluation of the object. I hypothesize that the effectiveness of a strategy in reducing uncomfortable feelings of conflict relates to the motivational nature of these feelings: sub-dimensioning is more effective when the decision-maker is motivated by the aversion of impeded decision-making, whereas integration is more effective when motivated by the aversion of holding inconsistent evaluations. Five experiments provide empirical evidence of the hypothesized effects of strategy and motivation on resolution of feelings of ambivalence and its related outcomes. This dissertation contributes to the existing literature on ambivalence that commonly subscribes to the dissonance-reduction account of ambivalence by proposing a novel coping strategy, sub-dimensioning, that is specifically aimed at facilitating decisions in an ambivalent decision-making context.
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