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Higher Education Consumer Choice
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SpringerLink (Online service)
Higher Education Consumer Choice
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Higher Education Consumer Choice/ by J. Hemsley-Brown, I. Oplatka.
Author:
Hemsley-Brown, J.
other author:
Oplatka, I.
Description:
VI, 137 p.online resource. :
Contained By:
Springer Nature eBook
Subject:
International business enterprises. -
Online resource:
https://doi.org/10.1007/978-1-137-49720-8
ISBN:
9781137497208
Higher Education Consumer Choice
Hemsley-Brown, J.
Higher Education Consumer Choice
[electronic resource] /by J. Hemsley-Brown, I. Oplatka. - 1st ed. 2016. - VI, 137 p.online resource.
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.
ISBN: 9781137497208
Standard No.: 10.1007/978-1-137-49720-8doiSubjects--Topical Terms:
557082
International business enterprises.
LC Class. No.: HD62.4-62.45
Dewey Class. No.: 658.049
Higher Education Consumer Choice
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Business and Management (R0) (SpringerNature-43719)
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