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Higher Education Consumer Choice

SpringerLink (Online service)

Higher Education Consumer Choice

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Higher Education Consumer Choice/ by J. Hemsley-Brown, I. Oplatka.
作者:	Hemsley-Brown, J.
其他作者:	Oplatka, I.
面頁冊數:	VI, 137 p.online resource. :
Contained By:	Springer Nature eBook
標題:	International business enterprises. -
電子資源:	https://doi.org/10.1007/978-1-137-49720-8
ISBN:	9781137497208

Higher Education Consumer Choice
Hemsley-Brown, J.

Higher Education Consumer Choice[electronic resource] /by J. Hemsley-Brown, I. Oplatka. - 1st ed. 2016. - VI, 137 p.online resource.

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

ISBN: 9781137497208

Standard No.: 10.1007/978-1-137-49720-8doiSubjects--Topical Terms:

557082
International business enterprises.

LC Class. No.: HD62.4-62.45

Dewey Class. No.: 658.049

Higher Education Consumer Choice
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